Buy a Washing Machine on the Bus

Share Article

Online Appliance retailer Appliances Online has launched a mobile site that lets users buy white goods on their phone.

Online Appliance retailer Appliances Online has launched a mobile site that lets users buy white goods on their phone.

Head of Marketing Andrew Kirkcaldy explains the move, “We’ve always tried to make it as easy as possible to buy white goods online; launching a mobile site is just an extension of that. If you want to browse through washer dryers, watch video breakdowns, read user reviews or choose and buy an appliance when you’re on the train home from work then why not?”

While users can still choose to browse the main site on their phone the mobile site is designed for areas with poor network coverage or models of phone without the processing power to display the full site properly.

Mr. Kirkcaldy continues “The launch of the mobile site now means that if your washing machine floods at 6.30 on Saturday night and blows all the fuses in your house so you can’t even turn your computer on you can use your phone to go to Appliances Online, choose a new machine and have it delivered first thing Sunday morning. That’s genuinely amazing.”

Appliances Online is part of the Bolton based DRL group, the UK’s largest online white goods retailer. They offer a next day delivery service when orders are placed before 7pm which was only made possible by their acquisition of Expert Logistics in 2009. Despite only being established in 2000 they currently boast that 1 in 3 people that buy an appliance online visits one of their sites.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tom Rosillo

Alexia El Merhebi
Visit website