San Francisco (Vocus/PRWEB) March 08, 2011
Today local mobile advertising network, xAD, announced it had purchased the direct-to-consumer business as well as the mobile web properties, brands and search sites of mobile media company, go2 Media. With this acquisition, xAD will gain the consumer-facing content and traffic of go2 Media, expanding its reach to millions of new users. According to Ground Truth, go2 Media is one of the top five mobile web guides, classifieds and local directories destinations in the U.S.
The deal is significant for xAD, as it boosts the consumer reach for its advertiser base. xAD is already the largest local mobile advertising network, with more than one million local and national advertisers, and has become the leading local mobile advertising network. With this deal, xAD gains a greater mobile audience with prime on-deck placement of its content across all major U.S. wireless carriers. The acquisition creates a win-win proposition as consumers visiting go2’s local mobile sites will experience better, more expansive local content. xAD advertisers will have a larger and even more relevant audience for their ads.
xAD specializes in bringing scale, targeting and relevance to mobile for local advertisers.
With xAD, local advertisers can reach hundreds of mobile apps, mobile sites, voice directory services and millions of mobile consumers with one campaign.
“Based on our ability to monetize local traffic, contribution from the go2 property will grow significantly overnight,” said Dipanshu “D” Sharma, CEO of xAD. “We have consistently increased our publisher’s revenue with our ad quality scoring technology and the fact that we are the largest ad network. We expect the go2 consumer properties to experience a positive spike.”
xAD has become the mobile ad network of choice for third-party developers and publishers who specialize in local, navigation, social, and directory applications seeking better content relevance and monetization of their products.
Developers and publishers interested in xAD can learn more at http://www.xad.com.
About xAD, Inc.
xAD connects local businesses to mobile consumers. xAD is the largest local mobile search and advertising network in the United States. The company's patented mobile optimization technology identifies who, what, and where an end user is, and serves the most relevant click, call and check in based advertising. The xAD team has years of experience in developing mobile search algorithms, and has successfully applied this knowledge to unlock the potential of the local mobile market. xAD publishers and advertisers benefit from the scale and reach of the LocalAdXchangeTM platform that manages billions of search and ad requests with the largest combined network of more than one million local and national performance-based advertisers. For more information on xAD, visit http://www.xAD.com.
About go2 Media
go2 Media™ is a mobile media company that provides users valuable and compelling information fine-tuned for their mobile device. The company has longstanding relationships with carriers and advertisers; industry-leading deck placement, traffic and advertising-supported content; a network of localized, personal mobile correspondents; and multiple platforms for content delivery. go2 Media is headquartered in Boston. For more information, visit http://www.go2.com.