New PROXI® Brand of Oral Care, Personal Care and Home Care Products Debut at Harris Teeter

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Environmentally-conscious Hydrogen Peroxide-Based Products Now Available at Harris Teeter in More Than 200 Stores in Eight States

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PROXI Product Line

Consumers told us they wanted better, environmentally-friendly, family-safe products that really work.

PROXI®, a new line of Oral Care, Personal Care and Home Care products launches this month in Harris Teeter grocery stores. PROXI is an environmentally-conscious product line based on the timeless benefits of hydrogen peroxide (H2O2) formulated to clean everything you touch and everything that touches you.

PROXI is a complete line of products from mouth rinse and toothpaste, to hand and body soap, to home cleaning products, with the proven, trusted qualities of hydrogen peroxide. It was developed to provide consumers with “clean you expect; ingredients you trust.”

“Consumers told us they wanted better, environmentally-friendly, family-safe products that really work. We think they’ll like each one of our products for high performance and healthy clean results.” said Kenn Vest, president of Innovasource, the Company that developed and markets the PROXI line.

“The unique, ‘not so secret’ ingredient in the PROXI line is H2O2,” explains Glenn Cueman, Vice President, R&D for Innovasource. “What’s so compelling about hydrogen peroxide is that it’s simply water with an extra atom of oxygen. H2O2 provides breath-freshening and teeth-whitening qualities in oral care; foaming action and healthy cleansing benefits in personal care, and disinfecting and cleaning performance without chlorides or ammonia in home care.”

Harris Teeter will carry 10 PROXI items Hand Soap and Foaming Hand Soap, Body Wash for Women and Body Wash for Men, Kitchen Disinfectant Cleaner, Bathroom Disinfectant Cleaner, Multi-Purpose Disinfectant Cleaner, Daily Shower Cleaner, Mouth Rinse and Toothpaste.

About Innovasource
Innovasource develops and markets new, environmentally-sustainable product offerings for consumer and commercial channels, and is introducing PROXI®, a unique and proprietary line of hydrogen peroxide-based consumer products. PROXI was formulated to offer the “Clean you expect. Ingredients you trust.” Innovasource is located in Huntersville, North Carolina. For more information, go to:


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Marcia Merrill
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