Sage (UK) Limited and STR Use Runaware’s TestDrive Online Demo Service to Offer Upgraded Software Demos to Prospective Clients

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Utilizing Runaware's online demo solution, TestDrive, leading software companies Sage (UK) and STR allow customers to try before they buy. Offering software demos from a user's web browser eliminates the need for time-consuming downloads or CDs.

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“Our flagship product Test Drive is the ideal user-friendly demo solution for ISVs in a wide range of industries, as these two vastly different clients demonstrate,” says Tim Keyes, COO for Runaware.

Runaware, the global leader in online demo solutions and cloud computing initiatives, announces the launch of several all-new business software demos from Sage UK and STR. Sage UK’s upgraded demo launch includes Sage 50 Accounts, Sage 50 Payroll, Sage Instant Accounts, Sage Instant Payroll, Sage ACT! and Sage 50 Forecasting. STR recently released the latest version of Excellent, allowing users to interact with and evaluate the software online.

Using Runaware’s TestDrive service, prospective software buyers are able to demo software online in real time with no download necessary. TestDrive online software demos offer tutorials that walk prospective buyers through application features and help them gain a better understanding of how to use the software and how it can benefit their businesses. Another benefit of TestDrive is its ability to collect user data, which is sent directly to software company sales teams, providing them with high-quality leads.

A valued Runaware client, Sage UK has worked with Runaware for several years to optimize its use of TestDrive to increase and enhance conversion rates and contribute more to the company’s bottom line. Utilizing the customer profiling and lead capture services offered by Runaware in its latest TestDrives, Sage UK’s sales force gains insight into who their prospects are and how soon they will be purchasing.

The Italian leader in construction software, STR provides innovative solutions for the construction industry that are flexible, adaptable and simple to use. Displaying a menu of products and descriptions, the STR Excellent TestDrive gives users an overall view of what the software is, and what it can do. STR is also making use of two new TestDrive features: the video tutorial pane, which clearly highlights the key functionalities and features of each module, and live chat, which lets users engage in a live conversation with an STR representative while previewing the software.

“Our flagship product Test Drive is the ideal user-friendly demo solution for ISVs in a wide range of industries, as these two vastly different clients demonstrate,” says Tim Keyes, COO for Runaware. “Not only can these clients now promise prospects that a full version of the software will load in 30 seconds or less, but by utilizing some of our new features, they can further engage with potential customers as they interact with the product.”

To try a TestDrive online demo, visit

About Runaware
Runaware™ is the global leader in online software demo solutions and Cloud Computing initiatives. Runaware’s flagship product, TestDrive®, consists of a suite of services including all aspects of online marketing, customer profiling, lead capture, downloads, trial CDs and a hosted interactive online demo environment that allows customers to evaluate real software in their web browser. TestDrive comes complete with tutorials and detailed customer usage reporting. Runaware’s Cloud Platform offerings enable clients to experiment and evaluate SaaS and PaaS using their own application without requiring any modifications or losing initial investment.

Runaware’s mission is to help grow sales of ISV’s current software products while seamlessly leading customer offerings into the cloud model, enabling complete hosting of software in the cloud.

Founded in 1999, Runaware is a publicly listed company on the Swedish stock exchange Aktietorget, with offices in the United States, United Kingdom and India. For more information about Runaware, TestDrive online demos or SaaS, visit

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Jennifer Edgerly
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