Blackbaud to Host Social Media Strategies Panel at South by Southwest (SXSW) Interactive Festival

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Panel features leaders from Facebook, YouTube, Twitter, Foursquare, March of Dimes, and Make-a-Wish Foundation discussing social web initiatives that benefit nonprofits.

SXSW Panel: “Social Media for Social Good: How Digital Charity is Changing Our World”
Panel Description:    Social media platforms, such as Facebook, Twitter, YouTube, and Foursquare, are proving to be powerful vehicles for raising the profiles of nonprofit organizations. Nonprofit entities are leveraging social media outlets in record numbers to raise funds for their programs, inspire advocacy, and build awareness. In turn, the companies behind these popular social media platforms are offering support to nonprofits in the form of specialized programs, tools, and initiatives. Join us as Frank Barry, leading Internet strategy manager at Blackbaud, moderates the discussion on how Twitter, Facebook, Foursquare, and YouTube are giving nonprofit organizers the tools to raise funds more effectively and draw supporters to their cause. Additionally, representatives from Make-a-Wish Foundation and March of Dimes will discuss their experiences using social media to benefit their causes and programs. Come ready to interact, discuss, and be challenged to think differently about how to use social media in innovative ways.

Beacon Lounge:    Need to unwind from all the panels at the South by Southwest Interactive Festival? Thanks to our partnership with Beaconfire consulting, Blackbaud invites attendees to stop by The Beacon Lounge for complimentary food, beverages, Wi-Fi, and live performances by local Austin acoustics bands. This casual space is an opportunity to check email, listen to music, as well as network with colleagues from top nonprofit organizations.

When:    Monday March 14, 2011, 9:30-10:30 a.m. CT

Where:    Austin Convention Center

Moderator: Frank Barry leads Internet marketing and strategy at Blackbaud while also helping nonprofits use the Internet for fundraising, marketing, communications, and community building so they can focus on making an impact and achieving their missions. With more than eight years of experience in the nonprofit arena, he has worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Family Life, Darkness to Light, University of Richmond, Big Brother Big Sisters, ChildFund International, and more. He blogs at http://www.netwitsthinktank.com/author/frank-barry, guest blogs at http://www.mashable.com/author/frank-barry/ and can be found on Twitter at http://twitter.com/franswaa.

Panelists:    
Twitter: Claire Diaz Ortiz
YouTube: Ramya Raghavan
Foursquare: Jake Furst    
Facebook: Charles Porch
Make-a-Wish: Petri Darby
March of Dimes: Beverly Robertson
FaceBook: To Be Determined

Ramya Raghavan:    Ramya Raghavan manages political and social change programming at YouTube, including the YouTube Nonprofit Program and YouTube World View interview series. She has spoken about the intersection of social media and activism at SXSW, the International Fundraising Conference, and the Independent Sector Conference. Ramya regularly blogs at http://www.citizentube.com

Claire Diaz Ortiz: Claire Diaz Ortiz leads social innovation and philanthropy at Twitter. She holds an MBA and other degrees from Stanford and Oxford Universities and was a Skoll Foundation scholar. She co-founded Hope Runs, a nonprofit organization in Kenya and is a published author writing on such diverse topics as social media strategy,saving money, and natural living. Her second book, exploring how causes can excel using Twitter, comes out in the summer of 2011. Find her on Twitter - @claired.

Jake Furst: Jake Furst is a Business Development Manager at Foursquare, where he helps merchants reach their customers and brands engage with their audiences in innovative ways through the Foursquare platform. Prior to joining Foursquare, he worked in the advertising industry at Wieden + Kennedy as an Account Manager on the ESPN account. Jake has an MBA from Columbia Business School with a concentration in Media and Entrepreneurship and a BA from Northwestern University in Political Science. Jake is also a founding board member of The Country Roads Foundation, a nonprofit dedicated to supporting and engaging kids in underserved Brooklyn neighborhoods at summer camp and throughout the school year. Find him on twitter – @jakethefurst.

Charles Porch: Charles Porch supports marketing partnerships for Facebook around public figures and nonprofits. He led the company’s 2011 video initiatives with the World Economic Forum and United Nations Foundation. Most recently, he helped launch Sponsored Stories in the nonprofit space with organizations such as the Special Olympics, Alzheimer’s Association, and UNICEF. Charles holds a bachelor’s degree in international development from McGill University.

Beverly Robertson:    Beverly Robertson is the national director of the Pregnancy & Newborn Health Education Center at March of Dimes. In her role, Beverly leads the new media team, which tweets, on @marchofdimes and blogs on the News Moms Need and Nacersano blogs. She regularly speaks at industry events on the importance of engaging the public via the social web and Hispanic outreach. Beverly has an MLS degree from Rutgers University, an MA in History and an archival certificate from New York University, and a BA in Spanish from Ohio State University.

Petri Darby:    Petri Darby, APR, is the director of brand marketing & digital strategy for the Make-A-Wish Foundation. Petri has worked on both the agency and client sides in the nonprofit and traditional corporate arenas. He’s also served on more than a dozen political campaigns and, as far as he knows, is the only two-time winner of the USA Today online haiku contest. He lives in The Woodlands, just north of Houston, with his wife and two young boys. He loves bacon. Carl Sagan is his homeboy. Find Petri on Twitter @darbyDARNIT.
About SXSW-I:    Blackbaud is sponsoring a panel discussion that is part of the “Causes Track” within South by Southwest Interactive (SXSW-I) - a five-day conference featuring exhibits, product demonstrations, and presentations from the brightest minds in technology. In addition to the panel, Blackbaud is sponsoring a one-day event at The Beacon Lounge.

Join us to learn how you can use social media to raise the visibility of your nonprofit cause and support effective fundraising activities and programs. In addition to sponsoring this panel at SXSW-I, Blackbaud also offers a wide variety of daily web seminars featuring Blackbaud products and services to help nonprofits be more effective. All web seminars are free, last approximately one hour, and can be accessed at http://www.blackbaud.com/events/overview.aspx.

About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 24,000 organizations — including The American Red Cross, Cancer Research UK, Earthjustice, International Fund for Animal Welfare, Lincoln Center, The Salvation Army, The Taft School, Tulsa Community Foundation, Ursinus College, the WGBH Educational Foundation, and Yale University — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit http://www.blackbaud.com.

Media Contact:
Robin Hoffman
Pipeline Communications
PR for Blackbaud, Inc.
843.216.6200 x3307

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