buySAFE Supplements HerbsPro.com’s Growth with Increased Conversion and Sales

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buySAFE, Inc., the leading provider of consumer confidence and customer satisfaction solutions for increasing website conversion and buyer loyalty and HerbsPro.com, one of the fastest growing online stores for natural herbs, herbal supplements and cosmetics determined during a recent A/B test that their use of buySAFE materially increased their website conversion rates and sales.

buySAFE, Inc., the leading provider of consumer confidence and customer satisfaction solutions for increasing website conversion and buyer loyalty and HerbsPro.com, one of the fastest growing online stores for natural herbs, herbal supplements and cosmetics determined during a recent A/B test that their use of buySAFE materially increased their website conversion rates and sales.

HerbsPro.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were convincing. The use of buySAFE increased HerbsPro.com’s website conversion, leading to 1.5 additional buyers for every 1,000 website visitors. It was a very substantial increase. The test was conducted over an almost one month period in November 2010. The results were highly statistically significant with approximately well over 100,000 visitors and approximately 6,000 orders included in the test. With buySAFE, HerbsPro.com is now enjoying significant increases in sales and profits from using the buySAFE solution.

All of our products are manufactured using the highest grade of botanical herbs available. To insure the integrity of our products, strict guidelines are followed that meet or exceed the industry's "Good Manufacturing Practice." said Tanu Bhattacharya, Marketing Director at HerbsPro.com. “buySAFE reinforces to our shoppers the integrity of our products, our business and our goal of making each customer a satisfied customer. The A/B testing proves buySAFE works and we’re please to be partnered with buySAFE to help grow our business.”

“We are thrilled to be partnered with HerbsPro.com and help them drive additional sales from their existing website traffic,” said Jeff Grass, President & CEO of buySAFE, Inc. “Providing shoppers increased peace of mind translates directly into increased profits for our merchant partners and the A/B testing proves it.”

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 2.5 billion views of the buySAFE Seal each year, 20 million bonded purchases and over 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About HerbsPro
Herbspro.com, founded in 2004, is a leading direct-to-consumer online retailer with over 10000 products in vitamin, mineral, herbal, diet and natural cosmetic products. Herbspro.com takes pride in being able to offer these top brand products at a highly affordable price. Herbspro.com currently distributes products from over 1000 nationally renowned manufacturers. For more information, visit: http://www.herbspro.com

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x 110
hdreyer(at)buysafe(dot)com

HerbsPro.com
Tanu Bhattacharya
Marketing Director
tanu(at)herbspro(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 x 110
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