Ruiz Foods Brands Join National Sodium Reduction Initiative (NSRI)

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Company applauds national focus on reducing sodium in the American diet.

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While we have made considerable advances in lowering the sodium content in our products prior to our partnership with the NSRI’s initiatives, we have established a plan for our remaining 200 plus sku’s that aligns with the NSRI goals for 2012.

Ruiz Foods, Inc., makers of El Monterey brand frozen Mexican foods and Tornados brand frozen snack foods, is partnering with the National Sodium Reduction Initiative (NSRI), as part of the company’s continued efforts to reduce sodium levels. To date, the company’s entire line of El Monterey Family Pack Burritos and Chimichangas, the #1 frozen Mexican food choices by America’s families, are already within the 2012 guidelines.

“While we have made considerable advances in lowering the sodium content in our products prior to our partnership with the NSRI’s initiatives, we have established a sodium reduction plan for our remaining 200 plus sku’s that aligns with the NSRI goals for 2012,” says Bryce Ruiz, President and CEO, Ruiz Foods, “We applaud the focus on reducing sodium in the American diet and believe that a public, transparent and collaborative initiative together with industry and public health providers will have far greater success in improving the wellness of our country’s food supply.”

NSRI is an public-private partnership of more than 65 state and local health authorities and national health organizations and over 20 food manufacturers and restaurants from across the United States. Its goal is to reduce Americans’ sodium intake by 20% over five years by lowering the sodium in packaged and restaurant food.

“We are very pleased that the NSRI has taken a long-term strategy to join industry to form a partnership that is both open and structured with achievable goals to reduce sodium,” adds Ruiz. “While individual participation like ours is important, a collective and open dialogue with industry will be even more impactful.”

ABOUT RUIZ FOODS
Ruiz Foods is a privately owned corporation. Third-generation Bryce Ruiz, the elder son, is president and CEO. Kim Ruiz Beck, the elder daughter of Co-Founder and Chairman Emeritus, Fred Ruiz, is chairman.

Ruiz Foods is dedicated to premium quality, authentically prepared frozen foods selling to all channels of distribution: retail, convenience store, clubs, vending, industrial and foodservice. The Tornados® brand, introduced just eight years ago, has revolutionized the use of the roller grill in convenience stores and, more recently, is also available in retail grocery stores nationwide. The El Monterey® brand is the market leader within the frozen Mexican food category and the No. 1 brand of frozen Mexican food in the U.S. For more information regarding Ruiz Foods, please visit http://www.ElMonterey.com. For more information about Tornados, please visit http://www.MyTornados.com.

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