BUILDER Announces Theme and Project Team for its BUILDER Concept Home 2012

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BUILDER today announced that the 2012 version of its annual BUILDER Concept Home series will encompass three distinct homes, each reflecting the lifestyle needs of an important demographic group.

BUILDER, the leading media brand for the home building industry, today announced that the 2012 version of its annual BUILDER Concept Home series will encompass three distinct homes, each reflecting the lifestyle needs of an important demographic group, specifically Gen Y, Gen X, and Gen B, the latter for Baby Boomers.

Dubbed A Concept for the Ages, the three homes will be unveiled and available for free guided tours at the International Builders Show, February 8-11, 2012 in Orlando, Fla. They will also be open after the show as working models in the Eagle Creek community near Lake Nona in Orlando. The project will be the subject of an interactive online tour with virtual reality, video, and demographic tutorials.

The project, and Eagle Creek, represent a paradigm shift for residential development in the new economy. “New master plan communities are far too homogeneous,” said Boyce Thompson, BUILDER’S Editorial Director. “To remain economically and socially viable, they need to appeal to a broad spectrum of potential buyers with homes that take into account different lifestyle needs. Those homes must also be flexible enough to adapt as household circumstances change.”

“The BUILDER Concept Home continues to be one of the most-publicized building projects each year,” said Warren Nesbitt, Executive Director of Hanley’s Wood Residential New Construction Group. “Our 2012 project will showcase important shifts in development and home-design strategies, including the product applications that make the project successful.”

BUILDER put together a prestigious project team for 2012, the 15th in its annual Concept Home series. The builder, Centerline Homes, is the largest private builder in Southern Florida. Woodley Architectural Group, Inc., of Littleton, Colo., designed the Gen Y and Gen B homes, while Canin Associates of Orlando designed the Gen X home and provided the landscape plan for the project. Kay Green Design, Inc., also based in Orlando, will be responsible for the interior design and merchandising of all three homes. Emerson International, Inc., is the development partner.

“Our 2012 project partners serve as benchmarks for quality and innovation,” said Nesbitt. “Their expertise and collaboration will make the BUILDER Concept Home 2012 one of our most exciting projects to date.”

The BUILDER Concept Home 2012 is a multimedia project that receives national media attention and industry recognition throughout the year. In addition to the three physical homes built in Orlando, one home will be rendered as a realistic online virtual tour for home building professionals. The online component will include complete target buyer demographic research, market data, product details and team profiles.

The BUILDER Concept Home 2012 will be profiled extensively in the February 2012 issue of BUILDER magazine, which will be distributed at the International Builders Show. It will also receive editorial coverage in other industry-leading Hanley Wood publications, including Building Products. Sponsorships are still available. For more information, contact Warren Nesbitt at 202.736.3328.

To view details about legacy BUILDER Concept Home projects, visit

Published by Hanley Wood, BUILDER is the leading brand in residential new construction and serves as the magazine of the National Association of Home Builders (NAHB). For more than three decades, BUILDER has provided essential news, information and resources about products, technologies, trends, regulatory requirements and best practices to help home building professionals navigate challenges for success. With an integrated media platform encompassing print, online and in-person, BUILDER is a trusted source for top builders, architects and other industry professionals across the country.            

About Hanley Wood, LLC
Hanley Wood is a leading business-to-business media company focused on the residential and commercial construction and design industries. Its diverse portfolio includes magazines, Web sites, e-newsletters, exhibitions and conferences, custom marketing and data services.

Hanley Wood is comprised of four operating platforms: Business Media, which publishes more than 30 magazines along with related Web sites, e-newsletters, and conferences; Exhibitions, which produces marquee events such as World of Concrete, bringing residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 75 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients.

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