Push notification usage surged by more than 1,500% in past year, according to data from Mobile Services Provider Urban Airship

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Urban Airship releases latest data on push notifications, in-app purchase transactions and subscriptions across its multi-platform offering. Its growing customer roster includes Slate, Yobongo, Zumobi, Magento and RockLive, the makers of the new Mike Tyson mobile game. Urban Airship will power notifications for the SXSW GO app at the SXSW interactive event in Austin, Texas.

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As of March 2011, Urban Airship has delivered more than 2.3 billion push notifications to more than 100 million unique mobile devices.

Urban Airship, provider of a mobile services platform that helps apps retain user engagement and increase profitability, released market data today pointing to sustained and explosive growth in mobile app services, including messaging, transactions and subscriptions. The number of messages sent via push notification on the Urban Airship platform increased by more than 1.5 thousand percent (1,555%) year over year, evidence that users are increasingly opting-in to receive their news, information, social communications, game scores and messages in real-time via their mobile apps. To date, Urban Airship is connected to more than 100 million active devices.

The company also named some of its newest customers, who are integrating the mobile services platform to add push notifications, in-app purchase, subscriptions and reporting capabilities into their apps to increase user engagement and develop revenues from their mobile strategies.

Urban Airship collected and analyzed the following numbers from anonymous data aggregated from the roughly 10 thousand active apps running on its system:

  •     Year over year, the number of notifications Urban Airship has delivered has increased from 145 million to 2.4 billion, a growth rate of 1.5 thousand percent (1,555%).
  •     As of March 3, 2011, Urban Airship has delivered more than 2.3 billion push notifications across the iOS, BlackBerry and Android platforms.
  •     Urban Airship delivers, on average, 8.5 million push notifications every day.
  •     Urban Airship has authenticated and delivered more than 2.4 million transactions via in-app purchase.
  •     Customers make an average of eight thousand in-app purchase transactions per day.
  •     Subscriptions are one of the fastest areas of growth for the company. Urban Airship delivers paid content to more than 271 thousand unique users, who subscribe to iPad and iPhone versions of their media publications, including Newsweek, the Daily Mail and the Guardian.
  •     More than 100 million mobile devices are connected to the Urban Airship platform.

“If this growth continues at this furious pace, then mobile is going to blow up way bigger—and much more quickly—than anyone has predicted,” says Scott Kveton, CEO of Urban Airship, who notes that in-app purchase, in which app users click to buy from within the app, is not yet available on the Android platform. “When Android comes online with in-app, we’re going to see these numbers skyrocket.” The company has previously announced its support for Android in-app purchase and is currently offering a beta program.

A Sampling of Urban Airship’s New Customers:

  •     Slate, a daily online magazine offering analysis and commentary about news, politics and culture, is updating its iPad app. The iPad delivers the most portable Slate experience, with easy-to-use navigation that helps users explore the magazine section by section. The latest iPad version will integrate Urban Airship Push to alert users when new content is available within the app. In the near future, users will be able to identify which stories are most interesting to them and customize their push experience.
  •     Yobongo, an app that combines location, social and mobile to create a smart group-chatting platform, officially released last week. It is already one of the hottest mobile properties on the market and speculated to be one of the most-talked-about apps at SXSW interactive. Urban Airship Push is an integral feature of Yobongo.
  •     Zumobi, a leading mobile media company that partners with media properties to publish smartphone apps on its premium app network, is enhancing many of its apps by integrating push notifications and in-app purchase. The Zumobi Network includes some of the most popular news, lifestyle and entertainment apps on the iOS and Android platforms. Urban Airship is powering push notifications and in-app purchase for several of the Zumobi apps, including msnbc.com, Parenting Magazine’s Ages & Stages, the Sporting News pro and college portfolio and Phil Mickelson’s Secrets of the Short Game.
  •     Magento, a global eCommerce platform for merchant online stores, is supporting native app and mobile web for all major mobile devices. The mobile commerce functionality, pre-integrated with all of Magento’s products, provides a seamless way for its retailers to integrate the Urban Airship mobile services platform from their exiting administrative interface, where they have complete flexibility and control over the look, content, and functionality of their online store. Urban Airship helps merchants boost their online offerings with mobile commerce options such as in-app purchase and subscriptions. As retailers increasingly add the option of mobile commerce to their retail strategies, the Magento / Urban Airship partnership makes it simple for merchants to implement sophisticated mobile features and encourage their end customers to engage frequently with their stores via mobile devices.
  •     Zendesk, a leading provider of web-based help desk software serving more than 5,000 businesses, recently released an iPad app to enable customer support on the go. The offering includes a real-time ticket activity stream, which notifies agents of ticket assignments, priority changes and new comments. The real-time notifications are powered by Urban Airship’s Push.
  •     Xomo Digital, an award-winning digital agency that specializes in apps for big events including the 2010 Winter Olympic Games, has been integrating Urban Airship Push into some of its events apps to alert festival and event-goers to last-minute schedule and locations changes.
  •     The [SXSW GO app, the official app of the interactive shindig, enables attendees at SXSW to view and build their schedules for their visit to Austin. The app provides maps and directions to all the venues and exhibit floor, keyword search, social elements including check-ins and Twitter / Facebook integration to follow all the streams in one place. Urban Airship is powering the push notifications within the app, which was developed by Xomo Digital.
  •     Mike Tyson, former heavyweight champion, has partnered with RockLive to make his videogame comeback in a new game for the iOS platform, “MikeTyson Main Event.” The game, which features a variety of characters from around the world, lets users punch their way through each round and work their way to the top to take on Tyson. “Mike Tyson Main Event” and Rocklive’s existing “Mad Chad” app have both integrated the Urban Airship API.
  •     Liveshare by CoolIris, is a group photo-sharing app that lets multiple people upload their photos to a single stream, capturing all the photos from an event in one place. LiveShare sends SMS messages to individuals inviting them to join the group; the app then uses push notifications from Urban Airship to alert users when they are added to group photo streams, when their photos are liked and so on.

Urban Airship at SXSW
Urban Airship will have a presence, both in-app and in real life, at SXSW interactive in Austin, Texas for the annual tech industry gathering. Its push notifications platform is embedded in the official SXSW GO app. The Urban Airship team in Austin—Kveton included—will be on-hand to discuss mobile industry growth, share its latest data and provide real-life examples of how its companies are leveraging the unique properties of mobile to attain success with their apps.

Urban Airship is one of several companies, including True Ventures, hosting a Texas-SteamPunk –style party celebrating local music, technology and the art and craft of burlesque. http://www.bigbangbordello.com

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About Urban Airship
Urban Airship powers the world’s most successful mobile apps. Providing breakthrough technology, Urban Airship makes mobile marketing far more engaging, effective, and efficient. Top brands depend on Urban Airship to ensure their mobile app initiatives are scalable and profitable. Verizon, Dictionary.com, Living Social, Tapulous, and Warner Bros. are just a few of the thousands of companies that utilize Urban Airship's innovative platform to reach and engage target audiences and increase app revenue streams through push notification, rich messaging, in-app purchase, subscriptions and data tracking. The venture-backed company is based in Portland, Oregon.

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Jessica Davis
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