New Study Shows Texas, Florida Among States Struggling to Find Sufficient Senior Care Job Applicants

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A new study by NSLPN.com shows several large states are struggling to find sufficient applicants to fill senior care jobs.

This study by NSLPN.com shows it is becoming much harder to attract talent in some job fields and in some regions.

Each year NSLPN.com conducts a study of their senior care job and applicant trends. In this study we review job stats by state and position.

Some interesting trends develop when analyzing the data on the NSLPN.com job board. Generally speaking, interest in the industry has increased dramatically. Job applicants of all qualification levels are becoming more aware of the attractive opportunities in senior care. Google searches have increased in this area, with job seekers becoming much more sophisticated about how they search for jobs.

In this extremely competitive landscape, job seekers can gain an advantage by knowing where to look and what type of training will bring the highest odds of employment.

Position Demand

Position demand is a statistic we calculate based on the number of applicants per job on NSLPN.com. For example, the job board at NSLPN.com had 50,300 Home Health Care jobs post on their website over the past year, which generated 30,400 applications for these positions. This resulted in a 49% ratio of applicants to jobs for the year ended March 2011. The lower the ratio, the harder employers are finding it is to fill those positions. Skilled Nursing positions are notoriously hard to positions to fill, and our statistics would validate this assertion.

Contrast the 49% applicants per jobs statistic for Home Health Care with a 220% ratio for Retirement Community Living jobs. This much higher ratio shows a higher demand for Independent Living related jobs. See NSLPN.com for a complete list of job categories.

Position Location

Florida remains the largest state for senior care job posts on NSLPN.com, registering 10% of all open positions. Pennsylvania, Texas and California are close behind in terms of jobs on NSLPN.com, each above 7% of the total. However the analysis really gets interesting when we compare the number of applicants with the number of jobs.

Michigan is an easy one to start with. Given the challenges of that state’s economy, it would stand to reason that there would be more applicants than there are positions available. Indeed that is the case, with 132 applicants per 100 jobs, or a ratio of 132%. Contrast that with an area where not enough applicants can be found for the open positions, such as Texas where only 58 applicants per 100 positions were seen (58% ratio). These demand dynamics will be important as prospective employees look for work. Given a weaker economic picture in general, employees will more than likely migrate to those areas where work can be found.

See NSLPN.com for a complete stats list for each state.

Florida is an interesting case to review. The state of Florida probably has the widest breadth of senior care services of any state. It also has the largest number of senior focused jobs available. Our numbers would suggest they are having a hard time getting sufficient applicants to meet job demand. From an opportunity standpoint, especially for those early in their Health Care career, it would appear one could tailor their training to harder to fill positions like Skilled Nursing or Home Health Care and have some level of comfort that the odds are in their favor to remain employed.

The analysis reveals it is becoming much harder to attract talent in some job fields and in some regions. From an employers perspective, it is imperative to know how to recruit and advertise in the most competitive markets. Additional advertising dollars would be best utilized in the lowest ratio jobs and states. Having a strategy to successfully attract and retain the best talent is vital to your organizational success.

Note: These statistics are based off the latest 1 year period between March 2010 and March 2011. NSLPN.com currently has 25,500 open positions listed by approximately 150 clients. The above analysis is believed to be a representative and accurate sample of senior care job trends, however is only taken from a representative sample of available jobs.

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