Washer Dryer Website Defies February Slump

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White goods retailer Appliances Online reports that despite the trend for sales to slump in February their revenue from organic search engine traffic is at an all time high.

White goods retailer Appliances Online reports that despite the trend for sales to slump in February their revenue from organic search engine traffic is at an all time high.

Head of Web and SEO at the site, Matthew Lawson, explains the phenomenon, “The only reason we’ve got for doing so well is that we’re always improving user experience, irrelevant of the month. While most companies were still hung-over from Christmas we were busy adding extra information to our product pages and when everyone else was worrying about the VAT rise we were launching a mobile friendly version of the site.”

“Our detractors would probably say it’s naivety or sheer bloody mindedness that keeps us moving forward but having broken our in-house record for organic sales twice in February I like to think it’s the courage of our convictions that keeps us selling washing machines.”

Although the company isn’t releasing any official figures optimism remains high. 97% of all staff use payroll giving to donate to a local charity which is doubly impressive following analysis by Wilkins Kennedy that shows a trend in opting out of payroll giving schemes during the recession.

Appliances Online is part of the UK’s largest online white goods retailer and has increased their market voice of organic searches for terms related to the sector by 14% since this time last year (according to a recent Greenlight market report). Their parent company DRL was recently voted as one of the top companies to work for in the UK by the Sunday Times.

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Tom Rosillo

Alexia El Merhebi
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