Thomas Nelson to Publish First WestBow Press

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"Three Cups" to Teach Children the Value of Saving

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Thomas Nelson announced today that their children’s division has selected the first WestBow Press title, Three Cups, to be published and distributed through Thomas Nelson. The company will release Three Cups with a redesigned cover on November 8, 2011.

“One of the reasons we created WestBow Press was that we wanted another way to find the new voices,” said Michael Hyatt, chairman and chief executive officer of Thomas Nelson. “Publishers aren’t omniscient. We miss numerous opportunities every year. Finding the next bestseller is like searching for a needle in a haystack. WestBow Press provides us with a kind of ‘farm team.’ We watch the sales of these titles carefully and are committed to offering traditional publishing contracts to those authors whose self-published books begin to gain traction.”

WestBow Press, a division of Thomas Nelson with services fulfilled by Author Solutions, Inc., was launched on Oct. 13, 2009, to provide Christian authors the benefit of Thomas Nelson’s market leadership, while taking advantage of the publishing technology and services offered by. Author Solutions, Inc. Since being established, WestBow Press has released nearly 400 titles.

“We’re pleased that these talented authors have utilized self-publishing to reach their ultimate goal of attracting a traditional publisher,” said Kevin Weiss, ASI president and CEO. “This acquisition represents a culmination of the mission we set forth when we launched the WestBow Press partnership—to provide a platform for developing literary talent and expand opportunities for authors.”

Three Cups is a children’s book based on real-life events of Tony Townsley, a successful CPA and father of two. The book teaches kids the value of giving, saving, and spending, using three simple cups. The tenets of the book are so simple that any family can practice them and succeed at learning the importance of managing money correctly.

Since first being published in August 2008, Three Cups has sold more than 30,000 copies through various non-conventional channels such as Hallmark Gold Crown stores and via the financial services channels such as banks and financial institutions.

“I am really excited about our partnership with Thomas Nelson because it will allow us to touch the lives and hearts of a significantly greater number of children and their families,” said Tony Townsley, CPA and co-founder of Three Cups LLC. “It is my hope that children all around the world will be inspired by Three Cups and will learn how to be charitable, responsible shoppers and motivated savers with their money.”

About Thomas Nelson
Thomas Nelson is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information, visit our website

About WestBow Press
WestBow Press is a strategic self-publishing alliance of Thomas Nelson, the world’s premier Christian publisher, and Author Solutions, Inc. (ASI)—the world leader in the fastest-growing segment of publishing. Through this partnership, authors benefit from the rich publishing heritage of Thomas Nelson and the speed-to-market advantages of the ASI self-publishing model. Titles published through WestBow Press will be evaluated for sales potential and considered for publication under the Thomas Nelson imprint. For more information, or to start publishing today, visit or call 866-928-1240.


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