"A lot of today’s marketers aren’t comfortable with direct mail basics, the way earlier generations were. The new primer is for them.”
Washington, DC (Vocus/PRWEB) March 15, 2011
A recent surge in the volume of direct mail marketing has prompted Washington, DC-based The Mighty Copywriter and Bethesda, MD-based Bethesda List Center to release a new how-to primer, "The 3-Minute Guide to Direct Mail."
The primer is intended for a new generation of marketers, many of whom feel the need to become better acquainted with direct mail fundamentals.
“Many marketers are rediscovering direct mail,” says Bob James, president of The Mighty Copywriter. “They’re disappointed by e-mail’s responsiveness and are learning that social media is fairly ‘soft-sell.’ But a lot of today’s marketers aren’t comfortable with direct mail basics, the way earlier generations were. The new primer is for them.”
As evidence of the recent surge in direct mail spending by marketers, James points to the increase during the past six months in the volume of mailing list rentals.
According to David James, president of Bethesda List Center, the quantity of postal mailing lists rented by his firm rose 20 percent during the second half of 2010, as compared to the first half of the year.
The surge comes as the result of “a wonderful opportunity for direct mail marketers,” he says.
“The disappearance of direct mail from in-boxes has created a huge void that marketers should take advantage of,” James says. “It’s almost a novelty to get a piece of direct mail nowadays and that scarcity is creating an unprecedented boost in response rates. All marketers should think hard about testing postal right now.”
About The Mighty Copywriter
The Mighty Copywriter, Bob James, is the Washington, DC area's go-to professional for on-demand copywriting. With more than 30 years’ experience writing for associations and businesses, Bob is an experienced wordsmith and marketing advisor committed to the proven principle that clarity is the key to results. To learn more, go to http://www.TheMightyCopywriter.com or call 202.537.1169.
About Bethesda List Center
Headquartered in Bethesda, MD, Bethesda List Center is a direct marketing firm that specializes in postal and e-mail lists. It helps marketers target association members, information technology, medical and life science, research and development, human resources and training, construction and infrastructure, education, environment, small office/home office, and businesses and professionals. To learn more, go to http://www.bethesda-list.com or call 301.986.1455.
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