"We are really proud of this achievement and our continuing success at the Pollie awards. It demonstrates Fundly’s leadership position in political fundraising technology."
Washington, DC (Vocus/PRWEB) March 15, 2011
At Friday night's 20th Annual Pollie Awards banquet, Fundly the #1 SaaS Social Fundraising platform, was honored by the American Association of Political Consultants (AAPC) with an award in the category of "Best New Facebook Application," for its work on the Barbara Boxer 2010 Campaign.
"We are really proud of this achievement and our continuing success at the Pollie awards. It demonstrates Fundly’s leadership position in political fundraising technology," stated Erik Nilsson, Fundly's co-founder.
As the intensity of the 2010 California Senatorial campaign season heated up, Senator Barbara Boxer realized that she was not maximizing the value of her 50,000 Facebook supporters. Not only was the campaign extracting very little real value from her Facebook “Likes,” there was little a supporters could do to help the campaign inside the Facebook environment. Fundly was hired by the campaign to implement a viral “Giver-to-Gatherer” process which would take Senator Boxer’s donors (givers) and convert them into mini fundraising bundlers (gatherers) by leveraging each donor’s Facebook social graph.
Fundly succeeded in turning 90% of all Boxer Facebook donors into social fundraisers, thus creating a vehicle for exponential campaign growth in terms of messaging, donations, and the collection of data on supporters. For every 100 Senator Boxer Facebook donors:
- 90 donors chose to post a virtual Boxer Campaign pin on their Facebook wall
- 12,150 friends of the original 90 supporters received an impression of the Boxer campaign pin on their Facebook news feeds
- 135 friends of these donors clicked on the Boxer campaign pin to learn more about the candidate
- 34 of these individuals who actively seek more information about the Senator went on to make donations themselves, thus starting the cycle all over again
The Fundly Facebook giver-to-gatherer social fundraising tool created a self-propagating viral loop where donors generated branding impressions among their friends and gave them an easy way to join the Boxer campaign so that they too could further spread the campaign message.
Fundly is the leading SaaS 2.0 Social Fundraising platform. Based in Palo Alto, CA, Fundly was launched in 2009 and has over 250 customers in higher education, non-profit, and politics. Current clients include Silicon Valley Education Foundation, American Red Cross Silicon Valley Chapter, Recovery Circles Foundation, Farmhands Boost Inc., Special Operations Warrior Foundation, the Democratic Governor’s Association, the National Republican Congressional Committee and Sen. Barbara Boxer (D-CA).
“In the past year we added more than 100 non-profit customers and supported millions of dollars in non-profit fundraising, highlighting the power of social fundraising,” said Dave Boyce, CEO of Fundly.
Fundly has won multiple awards, including two previous 2009 Pollie Awards and two 2009 Reed awards.
ABOUT THE POLLIES
Every year the American Association of Political Consultants (AAPC) hosts the Pollie Awards & Conference. Hailed as the "Oscars of Political Advertising" the Pollies represents those engaged in the business of politics. Spanning several categories the Pollie Awards offers an opportunity for both political consulting and public affairs professionals to achieve recognition. Winners, represent the latest talent and techniques in this 8 billion dollar industry, were selected by a panel of judges representing the industry's best campaigning experts.
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