Honest Tea Introduces Honest CocoaNova

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Organic Beverage Company Launches First-Of-Its-Kind Cacao Infusion at Expo West 2011

Honest CocoaNova, new from Honest Tea, is available in three varieties: Mint Cacao, Mocha Cacao, and Cherry Cacao.

"Everyone has tasted cocoa, but Honest CocoaNova is cocoa as you’ve never known it. It has a rich, satisfying flavor with only 50 calories per bottle,” said Seth Goldman, President and TeaEO of Honest Tea.

Honest Tea®, the nation's top-selling organic bottled tea company, is launching Honest CocoaNova, a line of low-calorie brewed cocoa beverages this weekend at the Natural Products Expo West trade show at the Anaheim Convention Center.

Honest CocoaNova is a brewed cacao infusion that contains antioxidants and theobromine naturally found in dark chocolate. Made with USDA Certified Organic and Fair Trade Certified™ cacao beans, the main ingredient in chocolate, Honest CocoaNova provides a light, satisfying taste for a guilt-free treat with only 50 calories in a 10 fl. oz. bottle. Honest CocoaNova contains approximately 50mg of theobromine per bottle.

The Fair Trade, organic cacao beans are roasted and ground into a natural cocoa powder, which is then brewed through a patent-pending process to create Honest CocoaNova.

“Everyone has tasted cocoa, but Honest CocoaNova is cocoa as you’ve never known it. It has a rich, satisfying flavor with only 50 calories per bottle,” said Seth Goldman, President and TeaEO of Honest Tea. “We’ve been working on this concept since 2006 and can’t wait to see how consumers respond.”

Honest CocoaNova is available in three varieties, Mint Cacao, Mocha Cacao and Cherry Cacao at a suggested retail price of $1.99 at select natural foods stores beginning in April 2011. The drink has 13 grams of sugar and 50 calories per 10 fl. oz. serving.

Honest CocoaNova labels display the CocoaSource™ mark developed and licensed by Apure Foods. CocoaSource™ denotes the antioxidant power naturally found in cocoa.

For more information, visit the Honest Tea® booth (#3991) or http://www.honesttea.com.

About Honest Tea

Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and by the end of March 2011, all teas will be Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com’s “Top 7 Green Corporations of 2010,” received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies.”

For more information, visit http://www.honesttea.com.

About Apure Foods

Launched in April 2010, the Apure Foods Company provides positive nutrition and is committed to helping people achieve a balanced lifestyle. Apure Food’s product lines include: ReGen™, a muscle recovery beverage, and Eat. Think. Smile.,™ a better-for-you snack, which harness the antioxidant power of natural cocoa. For more information, visit http://www.regen2recover.com and http://www.eatthinksmile.com.

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Samme Menke
Honest Tea
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