Maidstone, Kent (PRWEB) March 15, 2011
A new specialist eCommerce website, http://www.radiatorcoversworld.co.uk has been launched, aimed at customers who are not happy with the unsightly look of their central heating radiators.
Radiator Covers World, the brainchild of Nicholas White, was launched after spotting a gap in the market for a product which is becoming increasingly popular in the UK.
Creator and Managing Director of Radiator Covers World, Nicholas White, explains:
"Having recently completed a full renovation of my 1920s house, I experienced a dilemma in trying to create a certain look in my home, whilst keeping the budget as low as possible. Whilst I wasn't hapy with the look of standard radiators, the cost of underfloor heating and designer radiators would have taken too much out if the budget I started out with. This lead me to start looking into alternatives, which is when I learnt about radiator covers."
"Whilst there were some websites which sold these covers, many were not specialists in this type of furniture, so only offered very basic designs. Furthermore, the website themselves were very difficult to use, with the options on offer not clearly presented, with very little advice or recommendation given. This lead me to the idea of starting up my own website within this niche."
Radiator Covers World has initially launched with a basic offering, but is planning many improvements to the website, both visually and in the choice of products offered.
"We have launched with a fairly basic, yet easy to use service. However despite having only just launched our next phase is to make radical improvements to the website so that we become a highly focused specialist with a wide range of products. So we would advise anyone currently undergoing a renovation project, or trade partners such as plumbers to keep coming back to us in order to see the new developments", advises Mr White.