Huthwaite Wins Prestigious 2010 Informa Award

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Huthwaite wins coveted Best Product/ Services Improvement: Performance Improvement Award for the implementation of Huthwaite Dealmaker™

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Huthwaite, Inc., the world’s leading sales performance improvement organization, has won the coveted Informa Award for the implementation of Huthwaite Dealmaker™, a sales automation platform which integrates seamlessly into a CRM system or operates standalone. Dealmaker helps organizations achieve measurable improvements in sales performance and attain greater forecasting accuracy by integrating proven Huthwaite sales methodologies and contextual learning into day-to-day sales practices through an organization’s CRM.

The award is recognition that Huthwaite is leading the way in innovative strategies to work with their clients in a way that goes beyond traditional classroom training. Research from Aberdeen Group confirms that the integration of a sales methodology into a CRM system benefits a broad range of metrics that are key to driving performance in any selling organization. Huthwaite is making huge strides in the integration of their intellectual property into their clients’ workflow using Dealmaker.

“We are very gratified to have won this distinguished award. It validates the importance of our client focus and our desire to continually reinforce our intellectual property—which has been proven effective again and again by virtue of our clients’ successes in the marketplace,” said John Golden, President and CEO of Huthwaite.
“The Dealmaker platform includes the Virtual Learning System (a library of short training videos, blogs, articles and assessments), intelligent social networking that lets the user follow specific opportunities and accounts, and gives a competitive edge by providing sales professionals with automated, just-in-time coaching around real opportunities,” said Huthwaite’s Executive Vice President of Channel & Enablement, Bruce Wedderburn. “For managers, Dealmaker provides accurate, objective forecasting and pipeline management visible at all levels of the sales organization. It removes subjectivity from the forecast by standardizing revenue allocation by stage, reducing time spent revalidating revenue projections.”

About Huthwaite Inc.
Founded on scientifically validated behavioral research, their methodologies—which include the internationally renowned SPIN® Selling—guarantee sales success. Huthwaite assesses organization's needs and develops customized sales performance improvement and coaching programs that drive real business results. For more information, please visit:

For more information, please contact:
Mariam Nazary
901 N. Glebe Rd Ste. 200
Arlington, VA 22203


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