Retail TouchPoints Launches TouchPoints TV Featuring Interactive Retail Executive Insights

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Retail TouchPoints (RTP), the industry’s go-to source for customer engagement strategies, announced the launch of TouchPoints TV, a periodic podcast that offers interactive retail commentary from leading retail industry experts.

RTP TV
We are excited to further extend our outreach to the retail community via interactive video, said Andrew Gaffney, Editor & Publisher of Retail TouchPoints.

The most recent installment on TouchPoints TV features an interview with Fiona Dias, Executive Vice President of Marketing and Strategy at GSI Commerce, an e-commerce solutions provider behind consumer engagement services including ShopRunner and RueLala.

“We are excited to further extend our outreach to the retail community via interactive video,” said Andrew Gaffney, Editor & Publisher of Retail TouchPoints. “Customers are increasingly demanding a stellar experience across all channels, and TouchPoints TV is helping retailers get engaged and informed to stay on the cutting edge of retail.”

Launched on the heels of the National Retail Federation’s 100th Annual Convention in New York in January, recent videos on TouchPoints TV include exclusive interviews with executives from Oracle Retail, Motorola, Microsoft, Epicor and Tyco Retail Solutions.

Since the launch, Retail TouchPoints has increased its video releases by 150%, and TouchPoints TV has seen a 500% increase in viewership in just one month. Building on its commitment to providing the retail industry with turnkey insights and solutions for customer engagement, Retail TouchPoints is taking an interactive approach to content.

The video podcasts produced from the NRF convention offer the perspectives of leading industry executives on emerging retail strategies, innovative products and services and recent retail news.

In addition to its weekly newsletter and daily news feed providing retail insights, Retail TouchPoints also specializes in working with clients to develop custom content that supports demand generation and drives engagement for megabrands including NCR, Oracle Retail and SAS.

Click here to view the TouchPoints TV archive.

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Caroline Ferns
G3 Communications
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