TriSports.com Runs Up a 4.8% Gain in Website Conversion and Sales with buySAFE 3-in-1 Guarantee

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buySAFE, Inc., a leading provider of brand building and website conversion solutions and TriSports.com, a leading online retailer with specialized expertise in equipment, gear and clothing for swimming, biking and running for triathletes, determined during a recent A/B test that buySAFE significantly increased the TriSports.com website conversion rate and sales.

buySAFE, Inc., a leading provider of brand building and website conversion solutions and TriSports.com, a leading online retailer with specialized expertise in equipment, gear and clothing for swimming, biking and running for triathletes, determined during a recent A/B test that buySAFE significantly increased the TriSports.com website conversion rate and sales.

TriSports.com utilized an A/B testing methodology to accurately measure the conversion, sales and profit impact of using the buySAFE service. The results were objectively determined and highly conclusive. buySAFE increased TriSports’ website conversion and site sales by 4.8% in a test performed in November and December 2010. The results were highly statistically significant and translate into significant increases in sales and profits for TriSports from using the buySAFE solution.

“The addition of the buySAFE 3-in1 Guarantee reinforces our superior customer service ethic for our existing customers and is helping introduce us to new customers.” said Seton Claggett, CEO of TriSports.com. “The A/B test proved that buySAFE is a great addition to help us grow our global brand.”

“The test results clearly show the value that buySAFE adds to an already strong online brand like TriSports.com” said Jeff Grass, President & CEO of buySAFE, Inc. “We are thrilled to partner with the team at TriSports to help them grow their business.”

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 2.5 billion views of the buySAFE Seal a year, 20 million guaranteed purchases and approximately 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About TriSports.com
TriSports.com was founded in the summer of 1999 while Seton Claggett was on a long training ride in the deserts of Tucson, AZ. In training for his first Ironman, he had a hard time finding a local source for triathlon equipment. After several hours of baking in the Arizona heat, Seton came up with a grand idea - start an online triathlon store. After all, if he couldn't find all the necessities locally then there had to be others with the same predicament. This was quite a bold thought at the time, as it was the start of the dot-com bust and Seton didn't exactly have the retail experience to run an online store (he was working on his MS in Hydrology at the time). After completing his Ironman he took that extra 20-hours a week he was putting into training and started working on the foundation of what is now TriSports.com. In April of 2000, backed with a strong business plan, TriSports.com launched out of two bedrooms in the Claggett's house. Now occupying a 32,000 sq ft facility housing a state-of-the-art retail store, warehouse, and corporate headquarters, TriSports.com is now supported by 40+ staff members. For more information, visit: http://www.trisports.com

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x110
hdreyer(at)buysafe(dot)com

TriSports.com
Seton Claggett, CEO
seton(at)trisports(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 x 110
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