Park Resorts Looks to Ramp up Online Sales with Search Appointment

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Park Resorts appoints Greenlight to drive online traffic for holidays and caravan sales

Park Resorts, the UK's leading operator of medium-sized family Caravan Holiday Parks, is looking beyond online advertising and taking the search engine optimisation (SEO) route to help it increase its online visibility and drive more search traffic for caravan sales and holiday sales. To achieve this, it has appointed leading search marketing and technology firm Greenlight.

Michael Clark, Sales Director at Park Resorts comments:

“We have ambitious e-commerce targets, including increasing online sales of our caravans and in turn, our share of the market in this sector. One of the other steps towards achieving this will be to grow the amount of traffic to our website. Greenlight has proven it is the agency with the ability and credentials we have been looking for to take us to the next level.”

Park Resorts has provided quality leisure experience for 10 years. It boasts 39 coastal holiday parks in the UK. Guests can select from a range of accommodation including Chalets, Apartments, Bungalows, Hotel rooms and Lodges, through to fully furnished and equipped Caravan holiday Homes and Camping.

A second part of the Park Resorts business operates around new and used caravans for sale. The ‘static’ Caravan holiday homes are available at all of the holiday park locations. Its ‘owner’s elite’ bespoke service offers facilities exclusive to those families who invest.

Greenlight will conduct on-page and off-page SEO using various strategies and will develop a diverse link profile to increase the Park Resorts brand, improve the site’s accessibility and heighten its online visibility.

Chris Bland, client services director at Greenlight, comments:

“As part of the marketing mix, we are looking forward to working as an extension of the Park Resorts e-commerce marketing team, to provide added value across a number of its products and, over the process, share our knowledge and help it exceed the goals set.”

About Park Resorts:

Park Resorts is the UK's leading operator of medium-sized family Holiday Parks located in coastal resorts throughout England, Wales and Scotland. It has been providing a quality leisure experience for 8 years. The company has strong financial backing and a highly experienced and enthusiastic management team, employing over 2,500 staff in the height of summer. Park Resorts is an active member of the British Holiday & Home Parks Association, National Caravan Council, the leading industry organisations, and SAFE.

About Greenlight:

Greenlight is a leading independent, award winning search marketing specialist and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services, Nespresso and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Founded in 2001, Greenlight is headquartered in London, with offices in New York.


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Krishna Rao
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