Folica and Allure Magazine Co-Sponsor the Great Hair Day Contest

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Upload a picture of your best hair day to enter to win a luxurious makeover package.

Folica and Allure magazine are teaming up for the Great Hair Day Contest. Winner receives a trip, a makeover, a tour of Allure headquarters, and a basket of Folica products.

Folica and Allure are co-sponsoring the Great Hair Day Contest. The contestant with the highest-ranked photo will win a three-day trip for two to New York City (airfare and accommodations), a tour of Allure’s headquarters, a basket worth over $500 stuffed with Folica products, and an Allure-inspired makeover by celebrity stylist Tommy Buckett. Ashley Olsen, Rachel McAdams, and Sienna Miller are among Buckett’s Hollywood clients. To win, upload a photo of your best hair day on GreatHairDayContest.com by March 31, 2011. The contest winner will be announced on April 15, 2011. Perhaps for hair fans, having a great hair day is a reward in and of itself, but winning a prize for it certainly sweetens the pot. Follow the link for details: folica.com/features/great-hair-day-contest

The beauty bible, Allure, is celebrating 20 years of reporting on the latest beauty news, products, tips, trends, and ideas. “Hair” is the number-one search term on Allure.com, and no one covers the subject better than Allure. Studies have shown that when women feel they are having a good hair day, they not only feel better about themselves but actually perform better too. You can check out amazing hair tips and ideas courtesy of the beauty experts at Allure magazine: folica.com/features/allure.

Folica.com has become a trusted source for all things hair-related. Over a million hair fanatics visit Folica.com per month. Visitors range from consumers to stylists. It is a one-stop hair-shopping experience.

About Folica, Inc.
Founded in 1998 and based in New York City and New Jersey, Folica.com is a leading online destination for hair products, tools, and expert advice on hair care and styling. Folica.com carries more than 5,000 products from premium brands and features more than 50,000 customer reviews on its site to help customers achieve more great hair days. For more information, visit Folica.com.

About Allure
Allure, the first and only magazine devoted to beauty, is an insiders’ guide to a woman’s total image. Allure investigates and celebrates skin care, hair, makeup, fragrance, and fashion with objectivity and candor, and places appearance in a larger cultural context. For more information, visit Allure.com.

About Tommy Buckett
Tommy Buckett is one of the industry’s most sought-after stylists due to his trendsetting and edgy styles. Tommy has worked with many A-list celebrities, fashion and beauty editors and created new trends and looks with the industry’s leading photographers. He is also an Elite Styling Consultant for Sedu, one the top ranked professional styling tool brands. For more information, visit SeduBeauty.com.

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Jessica Bohm
jbohm@folica.com
646-435-9124
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