Tampa Bay, FL (Vocus/PRWEB) March 15, 2011
Toovio, a SaaS-based real-time marketing (RTM) solution provider, today announced its partnership with MontAd, a full service integrated marketing agency that specializes in the auto aftermarket and retail sectors.
Through the partnership, Toovio will enable MontAd’s aftermarket and retail clients to gain insights and leverage data to more efficiently target both current and potential customers. The real-time predictive modeling capabilities through Toovio’s Interaction Manager will allow MontAd clients to deliver more effective messages to their B2B or B2C audiences, ultimately resulting in higher ROI.
For more than 30 years, MontAd has been serving local and national auto aftermarket parts suppliers and distribution companies, as well as many national retail chains. MontAd has been instrumental in the implementation of many retail campaigns and has pioneered the use of data-driven solutions that have delivered superior results for its retail clients.
Using the Toovio Interaction Manager, companies can automatically generate real-time customer offers for cross-selling, retention and acquisition opportunities, and enhanced customer service.
“Our aftermarket and retail clients have come to recognize the importance of data to gain insight that helps them more effectively market their products,” said Al Haberstroh, President of MontAd. “Toovio accomplishes this with ease, speed and accuracy like no other alternative.”
As a fully hosted real-time customer interaction tool, Toovio Interaction Manager couples cloud technology with proprietary templates for offers, segments, eligibilities, investments, Q&A scenarios, and more. For example, the tool will allow an auto aftermarket supplier to develop real time campaigns that effectively leverage sales and other data to better target and deliver more compelling messages to their prime audiences, automotive technicians, independent shop owners, parts counter people and others in the distribution channel, as well as the consumer.
Interaction Manager effectively recognizes a customer’s interests and provides this actionable intelligence in real-time to any customer channel. By enabling this type of RTM relationship, retailers, auto supply distributors, as well as other companies, can increase sales and create more loyal customers.
“Consumers and businesses are gradually changing the way they shop, communicating in new channels and demanding more relevancy with each brand interaction,” said Joshua Smith, Co-founder and CEO of Toovio. “Because of this shift, companies must identify creative solutions that allow them to market more efficiently and with personalized incentives. Having an agency partner like MontAd will allow us to showcase how Toovio cannot only equip marketers with more information about their customers, but effectively use that information to drive sales.”
Toovio’s Interaction Manager is not limited in its application to the retail and auto aftermarket sectors, but can be applied to various industries, including telecommunications and wireless providers; banking & financial services; and customer service, among others.
MontAd is a full service agency with over 30 years’ experience serving the automotive aftermarket and a wide variety of other industries. Headquartered in Wixom, Mich., MontAd offers a full array of services to its clients, developing and executing integrated marketing programs that help differentiate them in the marketplace and achieve their strategic marketing goals. For more information, please visit MontAd at http://www.montad.com.
Toovio, a SaaS-based marketing solution provider focused on enabling multi-channel offer orchestration, was founded to fill a void in real-time marketing and customer interaction tools. Focusing primarily on cross-sell and customer retention scenarios, Toovio assists a range of industries in driving profitable business between the organization and its customers. For more information about real-time customer engagement solutions driven by Toovio’s proprietary Interaction Manager, visit http://www.toovio.com.