Radio Forecast Network Expands into Several New Markets Using Net Atlantic

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Net Atlantic’s Email Marketing and Consulting Services power tremendous growth for Radio Forecast Network, powered by WeatherBug™.

Radio Forecast Network's Emails include feature announcements and a coverage map.

Radio Forecast Network's Emails include feature announcements and a coverage map.

I saw a tenfold increase in closed contracts from the previous email campaign. I got the response I needed.

Email marketing service provider Net Atlantic, Inc. and client Radio Forecast Network (RFN) have announced a banner fourth quarter of 2010, in which RFN’s sales increased tenfold. RFN now reaches more than 300 radio stations in more than 40 states across the US. This growth is due to RFN founder Larry Usner’s efforts in building the organization, now seven years old, and to its new Email Marketing campaigns designed and implemented by Net Atlantic’s Certified Email Marketing Consultants.

“We chose Net Atlantic, a leading email marketing company, to provide customized consulting services, custom template design, list management, and training in their advanced email marketing software,” said Larry Usner, Founder and CEO of Radio Forecast Network. “Since becoming a Net Atlantic customer, RFN's lists have grown exponentially, and our affiliate networking business continues to expand.”
“To help RFN stand out from the crowd and deliver their brand and message to the inbox, Net Atlantic’s design team created a custom email newsletter template that mimicked the look and feel of RFN’s website,” said Bill Reich, president of Net Atlantic, “Our consultants reviewed and optimized RFN's content to engage subscribers and increase sales.”

Net Atlantic’s consulting team worked with Mr. Usner to develop an email template that would reflect RFN’s overall brand image as well as attract a wider audience in the radio industry. Usner relied on Net Atlantic’s cost-effective and measurable email marketing tools and the consulting team’s expert campaign design and management to build and maintain strong relationships with RFN’s clients, as well as acquire new affiliates and subscribers.

“The email campaigns work extremely well,” said Usner. “Our response rates are very, very good. In fact, I typically start checking for results immediately after sending out an email. Within a few hours, I sign up 2-3 affiliates and within a week, I’ll usually have 20 new affiliates.”

Usner said he feels strongly that Net Atlantic’s solution has been an essential part of his success.

“Before working with Net Atlantic my best through-put rate was 45%. I wasn’t even getting in front of 55% of the 10,000 plus radio stations I had been emailing for over 6 years. Through Net Atlantic, my first campaign reached 97% through-put and their consulting team helped me design a campaign that looked very professional. Additionally, I saw a tenfold increase in closed contracts from the previous email campaign. I got the response I needed.”

About Radio Forecast Network
Radio Forecast Network (RFN), powered by WeatherBug™, founded in 2004 by Larry Usner, is the nation's fastest growing weather service for radio stations. It provides over 40,000 professionally "recorded-live" weather reports that air about 500,000 times each month on nearly 300 radio stations in 40 states. RFN’s more than 70 meteorologists and weathercasters provide custom-length weather forecasts with station imaging, weather jingles, WeatherBug™ branding and local sponsorships, in RFN’s fully-automated weather feeds.

About Net Atlantic
Net Atlantic, Inc. is an email marketing company that offers innovative technology and tools to drive sales for companies and organizations in a wide range of vertical industries. As an Email Service Provider (ESP), we help our clients, partners and affiliates to cost-effectively deploy email marketing solutions and improve ROI with email campaign deployment, email automation, CRM integration, and social media integration. To learn more about the Net Atlantic SaaS (software as a service) based solution, visit our website at
Copyright © 2011 Net Atlantic, Inc.


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William Reich
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