Debuts Premium Collection of Binoculars & Optic Accessories

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Founders of, Roger and Milena Dailey, are pleased to voice the launch of their new online store. Shoppers will discover a quality collection of more than 200 different optic devices that include binoculars, night vision optics, spotting scopes, telescopes, range finders and more. Visit, the site’s blog, to learn about essential product details and the versatility of these optic devices.

Web entrepreneurs Roger and Milena Dailey are pleased to announce the publication of their brand-new online store, Launched in January 2011, the web business was developed to provide online shoppers with a quality selection of optics and optical accessories. From binoculars to a night vision monocular, the website delivers the ultimate selection of sight-enhancement products.

“My father exposed me to all kinds of different optics as a child. We used to get cameras as presents regularly and we would use his telescope to take pictures of the moon on clear nights,” Roger said.

At shoppers are invited to explore a vast variety of premium optics and optical accessories. Choose from more than 100 different types of binoculars offered in 19 assorted brand names to provide customers with the best product and accommodate their personal budget; the price of optics ranges from $40 to $1,000. Specialty binoculars like a binocular camera or night vision binoculars that amplify the night’s light by 500 times to deliver optimal night vision may also be purchased.

“I wouldn’t travel without my binoculars. Lightweight binoculars are great for sporting events while other pairs are small enough to conventionally fit in the glove box of your car,” Roger said. “These binoculars are quality products that last a lifetime. They are portable, easy-to-use and make great gifts,” Milena added.

The website also distributes a wide selection of telescopes, spotting scopes, rifle scopes, range finders, night vision devices and many monocular devices. Optical accessories such as mounts and tripods are also available. Stay tuned as the Daileys will continue to update their web store with new optics to provide an even grander selection for shoppers.

To learn more about the specific optics available at, visit the site’s newly formulated business blog, This interactive counterpart will also highlight bird watching events and discuss the benefits and versatility of optics in a variety of diverse settings.

They are happy to offer free shipping on all orders within the continental US and provide a 30-day customer return policy that allows shoppers to return their purchase for any reason at no charge and they will even pay the shipping and restocking fees. – Because enhanced vision is always a better idea!

About the Company: – a division of I Shop Inc – is owned and operated by Roger and Milena Dailey.

Roger and Milena Dailey
(309) 446-3986

iePlexus, Inc.

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Roger and Milena Dailey
I Shop Inc
(309) 446-3986
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