Launch of the Book "Real Estate Unleashed - The Game has Changed! Do you Know how to Win it?"

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Real Estate Unleashed, authored by Shashank Shekhar and Carole Rodoni is a book for Real Estate agents. The book is about the new wave of Real Estate and how Realtors can be successful in this new world.

Shashank Shekhar and Carole Rodoni

Real Estate Unleashed Authors - Shashank Shekhar and Carole Rodoni

Real Estate Industry is impacted by a lot of stuff that happens outside the industry.

Real Estate Unleashed - a book meant for Realtors was recently launched at Santa Clara County Association of Realtors by its authors Shashank Shekhar and Carole Rodoni. Since then, the book tour has taken place at San Mateo, Morgan Hill and Oakland in the San Francisco Bay Area. More book tours are planned in the coming months across Northern California.

Speaking at the Book launch, Shashank Shekhar mentioned "Real Estate Industry gets impacted by a lot of stuff that happens outside the industry. Very few, if any book has been written for Realtors that provide this bigger picture. That's why Carole and I wrote this book."

About the Book:
Real Estate Unleashed is about the new wave of real estate - the steak and not just the sizzle. Too many Real Estate Agents don’t get the big picture. They are so immersed in what’s happening on a daily or a weekly basis that they fail to plan for what’s ahead. This book (probably the only one of its kind) tries to rectify that problem. No other book on this topic provides the bigger picture. The book starts by providing Realtors the fundamentals of Economy, Real Estate and Lending. The authors then delve into some of the major changes that are going to impact the industry in a big way. It also provides the readers step-by-step instructions on how they can win this new game of Real Estate, the rules of which have been completely changed.

Among other things, in this book the Real Estate Agents will learn:

*How to master the REO Business
*The fastest growing demographics
*The Buyers and Sellers of Tomorrow
*How to generate business on the web
*How to create a mega brand
*How to plan and execute the right way to guarantee success
*Little known No to Low downpayment loans that can help agents close more transactions

The book is available in both Paperback and eBook format and is priced at $9.70. Go to the book's webpage - to get the details. The book is also available for sale on

About the Authors:
Shashank Shekhar - Shashank is widely considered SF Bay Area's #1 Mortgage expert. He is a mortgage broker/banker with Arcus Lending. He is the author of one of the top rated mortgage blogs in the country and has been featured on several TV and Radio shows. He was named by National Mortgage Professional Magazine as one of the top 25 most connected mortgage professionals in the country. Shashank has previously published the book "First Time Home Buying 101 - a step by step guide of the home buying process" which is available on

Carole Rodoni - Carole has been in the real estate business for well over 20 years including as President of Fox and Carskadon Real Estate, COO of Cornish & Carey Real Estate and as President of Alain Pinel Realtors where she headed up a firm that did well over $1B in annual sales and had somewhere around 1,000+ people working for the firm. She currently spends her time consulting for various title companies and other real estate offices all over the country and is often quoted in the Wall Street Journal, the San Francisco Examiner, and other local papers in the SF Bay Area.

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