Aptara Produces New-Media Educational Portals for Religious Publisher

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Interactive Online Study Tools Teach Children Reform Jewish Beliefs and Practices

Aptara’s instructional and new media designers took lessons and activities from print workbooks, refreshed them and brought them into 21st century in the form of fun and engaging eLearning tools.

Aptara, a pioneer in digital publishing solutions, has designed and developed two interactive new media educational portals for the Union for Reform Judaism. Founded in 1873 with only 34 congregations, the Union for Reform Judaism (URJ) is today the largest Jewish movement in North America, representing more than 1.5 million Jews, for whom it publishes specialty books and educational materials.

Designed to teach kids ages 7-13 Jewish beliefs and practices, as well as Hebrew language, the two educational portals created by Aptara can be accessed by children online, in the classroom or at home. The online environments showcase 50 unique interactive lessons and activities across four core teaching categories.

“Whether for adults or children, making learning fun and accessible improves its effectiveness,” said Dev Ganesan, President and CEO of Aptara. “All of the static content that we transformed for the URJ was produced to give them flexibility down the road. They can easily repurpose any portion of their newly digitized content for smart phones, tablets, or whatever mobile devices their young audiences may be carrying a year from now.”

“For over a hundred years we’ve been providing educational tools that support the URJ’s mission of introducing innovation to the Jewish people while still preserving our traditions. This project very literally embodies that purpose, and represents a major leap forward,” said Michael Goldberg, Editor in Chief of URJ Books and Music, the URJ’s publishing arm. Aptara’s instructional and new media designers took lessons and activities from print workbooks, refreshed them and brought them into 21st century in the form of fun and engaging eLearning tools.”

Click to preview sample lessons from one of the educational portals: http://www.youtube.com/watch?v=iqfkL4VjeCA

About Aptara
Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for content publishers. With comprehensive solutions across all delivery media, Aptara’s expertise includes eLearning, eBook creation, app development, publishing services, content technology solutions and content conversion. Founded in 1988 around its unique publishing technical expertise, Aptara is a US-based company with over 4,400 professionals deployed globally and serving leaders in Media and Publishing, Information Services, Professional Services, Manufacturing, Technology, Engineering, Hospitality, Healthcare and Government. For more information visit http://www.aptaracorp.com.

About URJ
The Union for Reform Judaism is the synagogue arm of Reform Judaism in North America, representing 1.5 million Reform Jews in more than 920 congregations across the United States and Canada. Union for Reform Judaism programs and services include youth camps, music and book publishing, adult education opportunities, Outreach to unaffiliated and intermarried Jews, and the Religious Action Center of Reform Judaism in Washington, D.C. For more information visit http://www.urj.org.

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Megan Prosser
Aptara
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