We pride ourselves on being the leading local news and information site for the Lehigh Valley, so we want be sure our audience can access our content anywhere, instantly.
Easton, PA (Vocus/PRWEB) March 16, 2011
lehighvalleylive.com has launched Android and iPhone apps with real-time local news, sports, entertainment, business, features and opinion articles and photos from The Express-Times - plus one-tap access to local classifieds listings.
"The app makes it easy to read and easy to share all of the important, interesting and useful information our online readers love -- whether they're on the go or on their couch," said Alyssa Young, assistant managing editor/online of The Express-Times. "We're pleased to make it even more convenient to experience everything lehighvalleylive.com has to offer."
The apps are available for download at no charge in the iTunes App Store and the Android Market. They were developed and launched with Advance Internet and Verve Wireless.
“I’m very excited that we are launching this app for the iPhone and Android devices,” said Ben Newhouse, general manager of lehighvalleylive.com. "We pride ourselves on being the leading local news and information site for the Lehigh Valley, so we want be sure our audience can access our content anywhere, instantly. This app will help our users connect with our advertisers as easily as they do with their friends. You can’t get more personal than that.”
The apps include social features for the audience to share content via Twitter, e-mail and Facebook posts. Users also can submit video and photos from their phones to lehighvalleylive.com through the apps.
Content on the apps includes news coverage of local communities throughout the Lehigh Valley area, high school sports, local pro and college teams; entertainment coverage of TV, movies, music and the local arts scene; and photo galleries and obituaries. There’s also local advertising and links to classifieds listings of jobs, new and used autos, and homes for sale and rent.
The front page of the apps can be customized for one-tap access to favorite categories. Articles are downloaded and stored locally in the apps for fast access, even when offline.
(lehighvalleylive.com also has a mobile website that can be accessed by going to lehighvalleylive.com on mobile device web browsers.)
lehighvalleylive.com, an affiliate of Advance Internet, Inc., is the leading local website for news and information throughout Lehigh Valley featuring the latest Lehigh Valley news, business, sports, travel, weather, traffic, shopping and entertainment information. In addition, lehighvalleylive.com has a comprehensive business listings directory, as well as local classified listings for jobs, homes, apartment rentals and autos. lehighvalleylive.com is the online home of The Express-Times.
About The Express-Times
Serving the Greater Lehigh Valley since 1855, The Express-Times remains Northampton and Warren Counties’ first choice for news and information. Published every day, The Express-Times offers a comprehensive Real Estate publication Home Source every Saturday and a sports roundup SportsPlus every Monday. Exposed is the Entertainment tabloid published every Friday. The Express-Times also offers the region’s largest Classified Marketplace for Recruitment, Real Estate, Automotive, Legal Notices and Classified advertising.
About Advance Internet
Advance Internet, Inc., based in Jersey City, NJ, is a leading creator of highly interactive, online community-based news and information websites created in alliance over 25 newspapers affiliated with Advance Publications, Inc. Advance Internet’s websites are the number one local news and information online destinations for the markets they serve. The websites include al.com, cleveland.com, gulflive.com, MLive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.
About Verve Wireless
Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve network’s high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media. Verve is located in San Diego, CA and Washington DC. For more information, visit http://www.vervewireless.com.
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