Industry Analyst Firm Rates Marketo “Positive” in MarketScope for CRM Lead Management

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MarketScope Recognizes Marketo’s Revenue Performance Management Capabilities

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Marketo is transforming how corporations expand, optimize, and accelerate revenue growth

Marketo, the global leader in Revenue Performance Management solutions that significantly increase customers’ marketing and sales success, today announced that it received a “Positive” rating in the Gartner MarketScope for CRM Lead Management.*

“Marketo is transforming how corporations expand, optimize, and accelerate revenue growth,” said Paul Albright, Chief Revenue Officer at Marketo. “Marketo Revenue Performance Management enables businesses to engage more effectively with customers in a social, multichannel world, increase marketing’s contribution to top-line growth, and significantly enhance sales productivity and success in closing business. This transformative approach is driving explosive growth for our clients, and has made Marketo the fastest-growing Revenue Performance Management company.”

Gartner advises current customers of vendors with positive ratings to “continue incremental investments.” Gartner also advises potential customers to “consider this vendor a viable choice for strategic or tactical investments, while planning for known limitations.”
Gartner's evaluation criteria for the MarketScope for CRM Lead Management included market responsiveness, overall viability, and an evaluation of the vendors' products and services, among other criteria.

To learn more about Revenue Performance Management, please visit Phil Fernandez’s blog on Revenue Performance.

*Gartner, Inc., MarketScope for CRM Lead Management, Chris Fletcher, March 13, 2011.

MarketScope Disclaimer
The MarketScope is copyrighted March, 2011 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping customers to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for ”Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. As of January 2011, more than 850 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit, or subscribe to Marketo’s award-winning blogs at

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