ChannelAdvisor Unveils Market’s First Inventory-Driven Paid Search Offering for Retailers

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Company Announces Game-Changing Functionality as Part of 2011 Spring Release

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Since implementing ChannelAdvisor’s Inventory Driven Search, our revenue has grown by 30 percent and our ad spend has decreased by 20 percent.

ChannelAdvisor, a software and services solution provider that enables online retailers to sell more across e-commerce channels, today announced the immediate availability of Inventory Driven Search, a ground-breaking way to market a complete catalogue of products through paid search.

“This offering solves a tremendous challenge for both retailers and consumers alike,” said ChannelAdvisor CEO Scot Wingo. “Consumers today are not just searching for broad topics or categories like ‘cameras’ or ‘smartphones’ – they’re searching for very specific item descriptions, product codes and sizes. If a retailer wants to be ‘found’ with such a specific search, they have to keep up with thousands of different products and an inventory base that changes in real time. This feature enables retailers with deep inventory to dramatically improve their paid search strategy with product ads that update in tandem with inventory updates, whether it is price changes, promotions or items in or out of stock. The result is higher conversions for the retailer and a more efficient search for the end user.”

Using ChannelAdvisor's robust inventory management system, the new Inventory Driven Search feature allows retailers to create unique ads, keywords and ad groups for each product while ensuring that only in-stock products are being advertised. This announcement headlines ChannelAdvisor’s 2011 Spring Release, which also includes updates to ChannelAdvisor’s Marketplaces, Comparison Shopping and Webstores solutions.

ChannelAdvisor’s Inventory Driven Search feature allows retailers to:

  •     Automatically create campaigns and ad groups specific to their products
  •     Automatically pause advertising for out-of-stock products and reactivate when the products come back into stock
  •     Create “never stale” ads that are product specific and always updated based on changes in product data such as price, brand and promotions
  •     Create keywords automatically using a powerful data-transformation engine
  •     Monitor product level keyword performance using interactive dashboards.

"Our inventory includes more than 12,000 unique products, which makes it challenging to keep up with promotions, price changes and the competition,” said Jose Prendes, founder and president of PureFormulas.com, an online health supplement retailer. “Since implementing ChannelAdvisor’s Inventory Driven Search, our revenue has grown by 30 percent and our ad spend has decreased by 20 percent. If you’re running paid search campaigns online, this is a no brainer."

In addition to Inventory Driven Search, ChannelAdvisor announces complete support for all Marketplaces customers selling on eBay as they transition to eBay Checkout. In the autumn of 2010 eBay announced that it would no longer support third-party checkouts. ChannelAdvisor has put in place processes to enable retailers to quickly and easily transition over to eBay checkout with minimal disruption. As the deadline to transition approaches, ChannelAdvisor’s 2011 Spring Release contains steps to guide customers through the transition process.

Also included in ChannelAdvisor’s 2011 Spring Release is enhanced product updating capability for ChannelAdvisor’s Webstores solution. When the customer makes changes to a product in ChannelAdvisor, or the quantity is automatically updated based on sales in another channel, the changes are now reflected on their storefront more quickly, ensuring that Webstore shoppers are viewing the most up-to-date and accurate product information. Retailers with larger product catalogues are seeing up to a 15-fold improvement in sync times.

Finally, ChannelAdvisor’s 2011 Spring Release includes major infrastructure investments and upgrades to increase storage space, improve the processing speed of ChannelAdvisor products and create room for future growth. ChannelAdvisor considers these investments integral to maintaining its position as the essential partner in e-commerce.

For complete information on ChannelAdvisor’s 2011 Spring Release go to channeladvisor.co.uk/SpringRelease. Retailers interested in discovering how Inventory Driven Search can help them sell more should contact ChannelAdvisor at 0203 014 2700 or ukteam(at)channeladvisor(dot)com to arrange a personalised demo. Also, ChannelAdvisor’s Scot Wingo and Director of Product Development Link Walls will be hosting a webinar on March 23, 2011 at 17:00 GMT to share with online retailers the inside scoop on the benefits of the 2011 Spring Release. Register here: channeladvisor.com/2011springrelease.

About ChannelAdvisor
ChannelAdvisor is a software provider that helps retailers worldwide sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstore and rich media solutions. ChannelAdvisor is the only company that calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of e-commerce channels and distributed accordingly. The robust reporting capabilities of the ChannelAdvisor platform allow retailers to track their progress across e-commerce channels to make immediately actionable, performance-based decisions. For retailers of all levels of expertise, ChannelAdvisor’s industry-certified services team offers expert advice and custom service packages. Widely respected as the essential partner in e-commerce, ChannelAdvisor manages over GBP 1.7 billion in annual gross merchandise value (GMV) on behalf of retailers of all sizes including Joe Browns, Republic Retail, Speedo and Carphone Warehouse. ChannelAdvisor’s European headquarters are located in London, United Kingdom, with additional offices in Ireland and Germany; global headquarters are in North Carolina, USA and other offices are located in New York, Atlanta, Seattle and in Australia.http:// channeladvisor.co.uk.

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Delisa Reavis
ChannelAdvisor
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