IBHS Debuts New Organizational Name and Launches Redesigned Website

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Tampa, Fla.-based organization adds "Insurance" to its name.

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Our new name clearly and prominently identifies property insurers, reinsurers and other industry partners as the driving forces behind IBHS’ valuable research, education and public policy initiatives.

The Institute for Business & Home Safety announced today that it has added the word “Insurance” to its name, becoming the Insurance Institute for Business & Home Safety (IBHS); in addition, the Institute has launched its newly redesigned and upgraded website.

“Our new name clearly and prominently identifies property insurers, reinsurers and other industry partners as the driving forces behind IBHS’ valuable research, education and public policy initiatives,” said Julie Rochman, IBHS president and CEO. “These companies deserve to be given huge credit for their leadership of, and enthusiasm for, effective property loss mitigation.”

Rochman added that “another reason for the name change is to meet our desire for full transparency. We want to be up front about exactly who we are and what we do as we have recently taken on a much higher profile with the opening of our new world-class Research Center in South Carolina.” For the sake of continuity, ease, and to preserve brand equity previously attached to the Institute name, Rochman said that the organization will continue to use and be known informally as IBHS. “The ‘I’ will just have that much more meaning and importance,” she added.

Along with the name change, IBHS’ website – http://www.DisasterSafety.org – has been significantly improved in several ways. “The new site is much more visually appealing, easier to navigate, and has more robust content,” Rochman noted.

IBHS remains dedicated to making the built environment a much safer, stronger place for people and communities everywhere. “All of us at IBHS are immensely proud of our insurance industry affiliation, and very pleased that ‘Insurance’ is now at the front of our name,” Rochman said. “We work hard every day to ensure that our members and partner organizations are equally proud of their affiliation with us in 2011 and beyond.”

About the Insurance Institute for Business & Home Safety (IBHS)
IBHS is an independent, nonprofit, scientific and educational organization supported by the property insurance industry. The organization works to reduce the social and economic effects of natural disasters and other risks to residential and commercial property by conducting research and advocating improved construction, maintenance and preparation practices.

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