Atlanta, GA (PRWEB) March 25, 2011
Versatile Traxx, his moniker, doesn’t begin to describe the enormous talent of the cocky, brash, and fast-rising 24-year old Atlanta-based producer. One of his latest produced tracks (“Put Dat Ona Stack” by Dem County Boyz) went #1 in Hip Hop on Soundclick.com, and currently holds 10 of the Top-100 spots out of over 2-Million tracks.
V.T.’s incredible hustle makes it not surprising that he’s become the ‘producer of choice’ for many of Atlanta’s Hottest Next Generation of Stars in Hip Hop and R&B including Fresh Obama (“B*tch I Need Some More”), Dem County Boyz (“Dance Floor”), J Dolla (“Tute It Up”) and Young Lyxx (“Hella Steez”). In addition he’s already been sought-out and inked a deal to produce a Soundtrack for the Two-Time Essence Magazine Best-Selling Author, Winston Chapman (#2-Caught Up, #6-Wild Thangz) to accompany his new book release (Friction).
His hustle was evidenced on his very first day in Atlanta. Having just graduated from college in the Summer of 2010, he drove to the ‘A’, bags and Business Degree still unpacked in the trunk of his car -- but Traxx didn’t drive first to his house to unpack, or so he could post his resume for jobs on Monster.com. Instead, he headed straight to a beat battle at Club Miami, an A-Town hotspot known for tough competition and impromptu performances by hip-hop star artists like Soulja Boy who show up to perform (http://www.youtube.com/watch?v=YnI4F8l_Luk).
Just three hours after arriving in Hotlanta, Versatile Traxx came out of Club Miami crowned an Atlanta Beat Battle Champion. Now he could unpack.
“I believe in hard work. To be the best, it takes more than talent. Look at people like Kobe (Bryant), Floyd Mayweather Jr. … they’re always in the gym. The studio, the club, that’s my gym”, Traxx explains. “My goal is simple --- to be mentioned in the same sentence as the hottest producers of today -- Lex Luger, Drumma Boy, Vybe Beats, Justice League, and Polow Da Don – but really man, I’m just focused on making the best music I can – I know if I do that, everything else will work out”.
Despite his early success, the new launching of Independent Majorz (a production company), and a full plate of upcoming projects, the latest of which is a Mix CD, the first in a series of Versatile Traxx-produced Mix CDs featuring unique, underground and undiscovered Atlanta artists, V.T. still continues to get his grind on, appearing at nightclubs, continuing to win beat battles and leasing beats for new artists on his SoundClick page. And, he vows to never stop – no matter how successful he continues to be.
“To me, being a producer is like being a fighter – you gotta keep punching”, Traxx explains. “Some fighters (producers) take a round off, then complain when they lose a decision. I never do that. I’m always working. 24-7-365, might as well be my social security number. I mean, I live at the corner of the block -- at the intersection of ‘Hustle Boulevard’ & ‘Grind Parkway’ – you feel me? I feel like I got so much to give to the game. I mean, it’s like ‘go hard or go home’ with me. That’s the only way I could ever hope to get a chance to work with artists like Gucci Mane, Wacka Flaka, Rick Ross, Nicki Minaj, Trey Songz, Keri Hilson or Lil Wayne. So that’s why I work so hard and never sleep. I mean, never, never sleep. Man, I outta get endorsement deals with Visine and Red Bull”.
“I GOT Next NOW!” is the mission statement Versatile Traxx lives by. It’s printed on his t-shirt and the matching hat that rests atop his bobbing head of dreads as he’s completely engrossed in every nuance of sound in his latest beat creation. Absorbed.
He’s truly blessed with an ear for what’s hot, an eye for fire talent, a mind devoured by creativity (in writing lyrics & developing vocal arrangements), a voice to sing hooks, creative versatility in his tracks, all marinated in Versatile Traxx’s charmingly suave persona, capable of getting the most out of any artist in-studio. Clearly it’s no accident that he has been bombarded by so many independent Atlanta record labels and artists clambering for the opportunity to have Versatile Traxx produce their CDs. Though, it’s a situation he’s found a little difficult.
“That’s the hardest part so far. I get so many people calling me, you know. They’re trying hard to get in the game, they wanna get on, and they know they’ve got a Billboard Hit if they can record over one of my tracks and want me to work with them on it. It’s a compliment. But at the same time, I can’t work with everyone. I mean, when they come to me, it’s like they almost already have the stamp on the demo envelope addressed to Interscope Records, Universal Music Group or Warner Brothers before we even talk. Bottom line, I try to select wisely, and sometimes artists and their labels don’t understand my decision. But I’m always willing to work with any artist who is truly dedicated to their craft like I am!”.
Versatile Traxx developed his music & entertainment bug at the age of 3, playing the drums. By age 13 he was starring (singing & acting) at the World-Renown Guthrie Theatre’s productions of Langston Hughes’ Black Nativity & Darker Face of the Earth by Pulitzer Prize Winner & Playwright, Rita Dove. The Guthrie has spawned the careers of great actors like Val Kilmer (Top Gun; Déjà Vu). Later, he would attend the same performing arts high school as several members of R&B Legendary Group, Mint Condition.
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