Track What Matters Announces New and Improved Asset Tracker

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The improved tracker and higher Ingress Protection Rating demonstrates the unit’s strength against weather and the environment.

GPS Asset Tracking

Track What Matters provides GPS Asset Tracking Devices

Asset trackers are critical tools for business owners and managers who want to protect valuable assets and equipment

Tracking assets- including equipment tracking, trailer tracking, and container tracking- is big business for company’s focused on maintaining a profitable bottom line. Track What Matters announces their new advanced GPS asset tracking device.

Dallas-based GPS tracking company Track What Matters recently announced an upgrade to their asset tracker, bringing their IP Certification up to 67 for further protection against the elements.

IP stands for Ingress Protection. This IP rating is used to specify the strength of the enclosure that surrounds electronic equipment, and is determined by specific tests. Each IP rating consists of using two separate measures. The first is protection against solids; the second number is protection against liquids.

Before investing in a GPS tracking device for equipment, trailers, and containers, it is critical to confirm that the unit can satisfy and meet one’s requirements. While the IP67 rating won’t protect a unit from being run over by a forklift, it does guarantee reliable performance in a dusty warehouse or an outdoor environment where all types of weather conditions may be present.

“Asset trackers are critical tools for business owners and managers who want to protect valuable assets and equipment,” says company President, Bettye Rodgers.

GPS tracking of assets provides greater security and confidence in protecting assets such as equipment, containers, trailers, etc. With the Track What Matters asset tracker, managers can get on-demand live web-based reporting ensuring that trailers, trucks, container shipments, and equipment are exactly where they are intended to be.

Asset tracking also allows for daily tracking or monitoring of equipment, trailers, and other assets that do not have a consistent power source, Unlike other units in the marketplace, the Track What Matters asset tracker utilizes cellular technology when the asset is not within a clear line of sight to the sky (hindering the satellite link). This means that if an asset is “hidden” and under a roof or in a storage facility, it can still be tracked and monitored. The asset tracker provides confidence in the knowledge that an asset may run, but it cannot hide.

To learn more about asset tracking solutions for your business, call toll-free 1-800-293-0420 or go to and complete the contact form on the website. For additional information, you may also contact Susan Passariello, Director of Marketing.

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Eric McGehearty
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