“Food tastes and preferences may be regional, but the desire for improved health and wellness is global.”
Shanghai (Vocus/PRWEB) March 20, 2011
Innovative cellulosic food solutions will be showcased by Ashland Aqualon Functional Ingredients, a commercial unit of Ashland Inc. (NYSE: ASH), at Food Ingredients China (FIC) 2011, the largest and most authoritative international show in food additives and ingredients in Asia, from March 23 - 25.
“We have been providing innovative products for the food industry for more than 65 years, and we are proud to have joined the economic growth of China over the past decade,” said Nandu Dhekne, vice president, Asia Pacific, Ashland Aqualon Functional Ingredients. “With investment in our world-class plant in Jiangmen in 1997 and, more recently, a new state-of-the-art technical center in Nanjing, we are well positioned to introduce advanced solutions and serve the fast-growing food industry, especially in China.”
At the Ashland Aqualon Functional Ingredients booth, number 7C48, visitors will experience a wide range of product and service demonstrations that help food and beverage formulators meet their product needs for flavor, texture and health. Many of these products help formulators create satisfying foods with longer shelf life. Ashland products being highlighted at the show include those listed below.
•Benecel™ methylcellulose (MC) and hydroxypropylmethylcellulose (HPMC) promote reduced oil uptake in fried foods.
•Bondwell™ cellulose gum (CMC) features both 99.5 percent and 95 percent purity grades for enhanced mouth feel and improved protein stabilization in dairy products.
•Aquasorb™ cellulose gum (CMC) provides increased moisture control in bakery applications.
•Klucel™ and AeroWhip™ hydroxypropylcellulose (HPC) deliver properties to formulators who wish to develop healthier dairy whipped toppings with reduced milk fat but yet retain a creamy mouth feel.
“Food tastes and preferences may be regional, but the desire for improved health and wellness is global,” said Laurie Kronenberg, new product leader, Food and Pharmaceutical, Ashland Aqualon Functional Ingredients. “For this reason, Ashland is leveraging its global presence and food expertise to partner with its customers in China to develop regional solutions. Being able to use less sugar, less oil, and reduced milk fat are examples of some of the benefits formulators who use our products can enjoy as they strive to offer their customers opportunities for improved health.”
In particular, Ashland will present a technical seminar on strategies for healthier fried foods. Fried foods enjoy popularity in all regions of the world, yet consumers are looking for reduced-fat foods that deliver good taste and texture. Reducing fat uptake in fried foods can lead to healthier foods and decreased manufacturing costs. Ashland’s technical experts will demonstrate how formulating fried foods with BenecelTM MC and HPMC can minimize cooking oil pickup during frying and reduce oil penetration during cooling, resulting in reduced overall fat content.
To learn more about Ashland Aqualon Functional Ingredient products for food formulations, contact Elsa Wu at +86-21-2-402-4680, or via e-mail at email@example.com.
Ashland Aqualon Functional Ingredients is a leading global producer of hydrocolloids, primarily cellulose ethers, worldwide. Many of its products – used in paint and coatings, construction, food, personal care, pharmaceuticals, oil and gas field production and specialty industries – are derived from renewable and natural raw materials.We create value for food ingredient customers through applications, knowledge market insight, and a distinctive product portfolio: Bondwell™ and Aquasorb™ cellulose gum (CMC); Benecel™ MC and HPMC; Klucel™ and Aerowhip™ HPC; and Supercol™ guar gum.
In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is used every day in applications from automotive, food and beverages, personal care products, pharmaceuticals, and paper and tissue to durable goods and infrastructure, including building and construction, energy and water treatment. Visit http://www.ashland.comto see the innovations we offer through our five commercial units -- Ashland Aqualon Functional Ingredients, Ashland Hercules Water Technologies, Ashland Performance Materials, Ashland Consumer Markets (Valvoline) and Ashland Distribution.
™ Trademark, Ashland or its subsidiaries, registered in various countries
# # #