“This design patent is an important milestone for the growth of the Serious Pimp® brand worldwide" -- Damian Kutzner
Hollywood, CA (Vocus/PRWEB) March 21, 2011
Continuing the company’s campaign to strengthen its worldwide brand and protect its unique apparel designs and popular products from unlicensed use, Serious Pimp, Inc. has been granted a design patent for its popular OG BANDANA™ sunglasses, it was announced today by Damian Kutzner, CEO of Serious Pimp®.
Serious Pimp, Inc. recently took aggressive legal action to protect its copyrights, trademarks and other valuable intellectual property by filing a lawsuit in federal court against an individual and other related companies (some of which Serious Pimp® alleges to be fictitious) that allegedly stole proprietary designs and marketed unlicensed copies of the company’s popular OG BANDANA™ sunglasses. Filed on July 4, 2010, the case is Serious Pimp, Inc. v. Greg Stefanik et al, Case number SACV10-01070 JVS (MLGx) in United States District Court, Central District of California.
The OG BANDANA™ sunglasses were introduced in 2001 and are among Snoop Dogg’s favorites: the iconic celebrity is often seen wearing them in music videos and public appearances. The lawsuit alleges the defendants sold the infringing sunglasses at a devalued price point almost ten times less than the retail price of Serious Pimp’s OG BANDANA™ sunglasses. Filed on July 4, 2010, the case is Serious Pimp, Inc. v. Greg Stefanik et al, Case number SACV10-01070 JVS (MLGx) in United States District Court, Central District of California.
The design patent for the OG BANDANA™ sunglasses (No. US D621,867 S) protects the OG BANDANA™ unique and integral ornamental design, a patterned mix of paisley, geometric and other shapes on the sunglasses; the unique ornamental design is also integrated as distinctive brand imagery on numerous other products throughout the Serious Pimp product line of apparel and accessories including socks, hats, shoes, t-shirts and shoelaces.
“This design patent is an important milestone for the growth of the Serious Pimp® brand worldwide. It is especially important because as the company and its products become more popular worldwide, there are also attempts to make and market unauthorized copies of our original and unique products, apparel lines and proprietary designs,” said Damian Kutzner.
In addition to the patent for OG BANDANA™ sunglasses Serious Pimp has also registered copyrights for several of its most popular apparel items including the OG Durag T-shirt (Registration Number VA 1-701-253), Serious Pimp® Bandana Socks (Registration Number VA 1-701-248) and Bandana Shoelaces (Registration Number VA 1-694-410), the Hoodlum t-shirt (Registration Number VA 1-701-260) and the Rocker T-shirt (Registration Number VA 1-701-248) which is part of the Serious Pimp® subsidiary brand Labeled Insane. The registration of the new copyrights follows the company’s trademark agreement for use of Serious Pimp® logos and apparel on the fighter characters in EA SPORTS MMA, the popular video game released last year by Electronic Arts. The game features MMA fighters Jake Shields and Jeff Monson wearing Serious Pimp gear, including Munson wearing Serious Pimp shorts on the front cover of the game’s packaging.
“These protections and our recent aggressive legal action defending our OG BANDANA™ sunglasses are intended to clearly demonstrate that we will act immediately and forcefully to protect our brand, our reputation and our copyrights from anyone who perpetrates unlicensed uses of our products in any market,” said Damian Kutzner.
Serious Pimp® was founded in 1999 by serial entrepreneur Damian Kutzner in partnership with celebrity entertainer Snoop Dogg and Bishop Don Magic Juan to embody the hip hop and mixed martial arts lifestyles in apparel, accessories and lifestyle products, including hats, t-shirts and sunglasses. Immediately popular with dozens of music, sports and entertainment celebrities, Serious Pimp products are worn, featured and seen in hit music videos, commercials, and in televised and live music, sports and cultural events.
ABOUT SERIOUS PIMP
Serious Pimp® designs sunglasses, accessories, and clothing that blend Hip Hop style with MMA attitude. Since its inception in 1999, Serious Pimp® has been a supporter of extreme sports such as mixed martial arts, including sponsoring a long list of fighters. Serious Pimp was founded by serial entrepreneur, business mogul and company CEO Damian Kutzner and is led by its President Snoop Dogg and Chairman of the Board Bishop Don Magic Juan. Serious Pimp has recently signed licensing agreements with popular television personality The Situation™ and its sunglasses and clothing are worn by entertainers and MMA fighters such as Snoop Dogg, Tha Dogg Pound, the Bishop Don Juan, Kimo Leopoldo and Jake Shields. For information, visit http://www.SeriousPimp.com.
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