Stonehenge Grows its Facebook Fan Base with its "Win 24 Hours of NYC Luxury" Sweepstakes

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Stonehenge, an owner/operator of 16 luxury rental buildings in New York City, launched a Sweepstakes to grow its Facebook fan base. In 7 weeks, Stonehenge has been able to grow its fan base by over 650%.

Since the launch of Stonehenge’s Sweepstakes Win 24 Hours of NYC Luxury on February 1, the Stonehenge Facebook community has grown to over 1,500 fans in just 7 weeks. Before the start of the promotion, Stonehenge had just over 200 fans. The 650% growth marks the first milestone for Stonehenge as they continue to build and foster their Facebook community.

The Sweepstakes has been an important factor in growing their Facebook following, so Stonehenge has taken extra steps in generating awareness about it. Stonehenge took a 360 degree approach by creating an instructional YouTube video showing the simplicity and ease of entering. And to reach out to other Stonehenge community members outside of Facebook, Stonehenge sent out a beautiful email campaign, as well as placed flyers in their elevators and lobbies. In addition, the sweepstakes allows users to enter from multiple points like Facebook, a dedicated URL, and QR codes placed around Stonehenge properties.

The Sweepstakes ends March 31, 2011 and Stonehenge hopes to reach at least 2,000 fans. Stonehenge’s Facebook community has proven to be an invaluable channel for communication. The Stonehenge Brand prides itself in delivering more than just a beautiful New York City apartment, but a lifestyle as well. A “Life. In Contrast” as the Stonehenge motto goes. And what better place to convey this lifestyle than through fun Facebook posts revolving around New York City culture like restaurant & bar picks, design tips, and events like New York City film festivals and local sporting events. Exclusive Stonehenge Resident Events are also posted on the Facebook Page. They help keep Stonehenge residents updated on happenings in their buildings while showing others Stonehenge’s community-enhancing initiatives within their own properties. Stonehenge events range from Yoga classes & Wii Tournaments to Happy Hour drinks for March Madness.

One of the social media goals for Stonehenge is to establish a strong connection with its online community. Stonehenge wants its residents and potential customers to know that they are there for them every step of the way, from finding and signing a lease for a new apartment to living a great life in New York City.

However the rules of the Social Media landscape are still being written. Which makes for a very exciting time for all parties involved with Facebook and other social platforms. The Real Estate Industry is not particularly known for being “ahead of the curve” when it comes to emerging media; and Stonehenge is keen on differentiating itself from other NYC Real Estate companies by taking advantage of these exciting times and experimenting how social media can be used to connect to a relevant market.

But keeping people interested is no easy task and Stonehenge is always looking for fun and innovative ways to engage their audience. So if you have any thoughts, Stonehenge would love to hear from you. Give them a shout on their Facebook Page at http://www.facebook.com/stonehengenyc or at the contact information provided below. And don’t forget to Like Stonehenge on Facebook to stay posted on upcoming promotions.

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Jonathan Fishman
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