Icelandic Football Stars Team Up for Opening of KEX Hostel

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New social hostel in downtown Reykjavik set to open its doors in April.

Kex hostel - a social hostel in Reykjavik city center Iceland.
Together with a few old schoolmates, Gudjohnsen and Hreidarsson are the co-founders of KEX, a new social hostel housed in a renovated biscuit factory in downtown Reykjavik.

They’ve never played on the same teams in the Premier League, but Icelandic football stars Eidur Smari Gudjohnsen (Fulham FC) and Hermann Hreidarsson (Portsmouth FC) have finally teamed up for a different sort of challenge.

Together with a few old schoolmates, Gudjohnsen and Hreidarsson are the co-founders of KEX, a new social hostel housed in a renovated biscuit factory in downtown Reykjavik. Slated to open in early April, the hostel can accommodate up to 138 guests in an assortment of shared dorms and private rooms. KEX also features a cafe and bar, tourist information desk, gym, heated patio, small library and other convenient amenities.

Designed to be an organic concept, the hostel blends the vintage industrial feel of the old factory with an eclectic, contemporary touch. “Most of the pieces inside KEX have their own unique story to tell,” said Hreidarsson, referring to the salvaged materials and retro furnishings used for the decor. “We also wanted the name of the hostel to reflect its original purpose,” he stated, explaining that kex is the Icelandic word for “biscuit”.

“When we heard that the old factory was threatened with demolition we felt it was an exciting opportunity to breathe some new life into the space,” said Gudjohnsen. “It’s one of the few historic buildings in Reykjavik that survived the recent construction boom and its location is great for visitors—it’s right downtown near shops, bars, cafes and other attractions.”

The two footballers maintain that besides historic preservation, their aim with the new hostel is to fill the void of affordable yet fun accommodations in central Reykjavik. “The city hosts a number of cultural events like RIFF and Iceland Airwaves that attract interesting people from around the world,” Gudjohnsen pointed out. “KEX is the place where they can meet other like-minded travellers and still have some cash left over.”

For more information, including room rates and services, visit http://www.kexhostel.is.

About KEX Hostel:
Housed in an old biscuit factory, KEX is a new social hostel offering travellers a home away from home in the heart of Reykjavik just steps from the city’s top attractions. Opening in April 2011, KEX can accommodate up to 138 guests and features a cafe and bar, tourist information desk, gym, small library and movie theatre, heated patio, bike rental, free Wi-Fi and much more. To find out more, please visit http://www.kexhostel.is.

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Kristinn Vilbergsson
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