Geoscape Launches Next Generation Online Platform For Targeting Modern American Consumers: Marketing Software Underscores Growing Importance of Cultural Diversity

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Driven by the surge of diverse cultural groups such as Hispanics and Asians, corporations are asking themselves how they will capitalize and better-serve the emerging American marketplace. Geoscape unveiled today its latest solution to addressing the modern American family through its “Next-Generation” platform.

Driven by the surge of diverse cultural groups such as Hispanics and Asians, corporations are asking themselves how they will capitalize and better-serve the emerging American marketplace. Geoscape unveiled today its latest solution to addressing the modern American family through its “Next-Generation” platform. The Geoscape Intelligence System, or GIS, helps corporate operations and marketing departments as well as their agencies quickly improve their distribution strategies, store operations, customer service, and marketing campaigns.

Geoscape is the leading provider of business systems that enable a wide range of analysts and marketing professionals to better visualize market opportunities brought on by shifting demographics. Today Geoscape introduced a major new edition of its online platform that it refers to as its Next-Generation System, an integrated set of browser-based software, nationwide maps and data resources that provide quick and easy access to a wealth of consumer and market information, data visualization and analysis functions right within a web browser.

“Geoscape has truly outdone itself with its latest release of Geoscape Intelligence System,” said Rafael Vargas, Research Analyst, Comcast Spotlight. “They’ve figured out a way to offer actionable insights in an intuitive and user-friendly interface that helps us all become smarter marketers and better advertising partners for our clients. Their new dynamic map offers us a better way to present data as valuable information in an easy to understand format that everyone appreciates.”

Geoscape GIS helps executives and business leaders visualize market opportunities and data analysis in a geographic manner that is easy to act upon. Geoscape GIS can be used to optimize site selection, perform trade area analysis, improve product distribution strategies, enhance media and advertising strategies, and other marketing functions. Multiple, easy-to-use modules enable businesses to focus on fast-growing diverse consumer segments for maximum return on investment. For example, Geoscape has developed a precise set of data that profiles and segments Hispanics by providing distinct categories based on acculturation, language, lifestyle, media usage and many other factors.

“Geoscape’s updated system is extremely helpful in overlaying our data with their data to provide an accurate assessment of where to properly allocate resources,” stated D. Maurice Wilson of American Family Insurance. “In addition, the speed and the user friendliness of the new system allow you to customize and retrieve data in half the time!”

Geoscape’s customers include many of the largest advertising agencies, retailers, consumer packaged goods companies, and franchisers in the country. Its data resources provide access to a wide variety of proprietary consumer marketing databases, including Geoscape's own American Marketscape DataStream: 2011 Series (which includes 2016 projections) as well as census data for 2000 and 2010.

According to Geoscape Founder and CEO, Cesar M. Melgoza, “Our Next-Generation platform is designed to help American marketers access the next-generation consumer, while tapping into high-growth opportunities. The data and tools within Geoscape GIS enable a company to build a long-term growth strategy by serving and gaining loyalty from high-growth consumer groups in key market segments that show greater revenues and lifetime value.”

Next-Generation Geoscape GIS is available immediately, and is accessible from anywhere via a browser-based system. Pricing for Next-Generation GIS varies depending on the level of geography needed and the data resources licensed with the system. A 30-day free trial version (Freemium Edition) that allows for market analysis and visualization down to the Designated Metropolitan Area (DMA) level is available at the company’s website.

Graphics and visuals
For sample graphics of Next-generation Geoscape GIS, please click on the following link:

http://www.geoscape.com/site/clients/GEO/user/0/images/whats_new_gis.pdf

About Geoscape
Geoscape serves its clients by providing business strategy, analytics, research, databases and automated intelligence systems. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by New MainStream Capital LLC and César M Melgoza, Founder & CEO, and is headquartered in Miami.

Contact: David Radoff 415‐760‐6336 / dradoff(at)geoscape(dot)com

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David Radoff
Geoscape
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