Portsmouth, VA (Vocus/PRWEB) March 22, 2011
Chock full o’Nuts, “The Heavenly Coffee™,” and the Parkinson’s Disease Foundation (PDF) today kicked off a campaign designed to generate awareness about Parkinson’s disease and the need to fund research for new treatments and a cure.
Dennis Crawford, senior marketing manager for Massimo Zanetti Beverage USA and the Chock full o’Nuts brand, and Robin Elliott, Executive Director of the Parkinson’s Disease Foundation, announced a multi-faceted promotional effort that would continue throughout the year.
“Parkinson’s is a disease that affects nearly one million Americans,” Crawford said. “Massimo Zanetti Beverage USA and the Chock full o’Nuts brand are pleased to partner with the Parkinson’s Disease Foundation in this campaign that will encourage people to join the fight against Parkinson’s by raising awareness of this debilitating disease and supporting PDF’s research programs.”
According to Crawford, Chock full o’Nuts cafes and coffee shops from New York City to Sicily’s Sigonella Air Force Base will feature in-store promotional counter signage and specially identified cups tied to the PDF cause. Retail consumers and online orders will soon see one million specially marked cans of Chock with messaging from the Parkinson’s Disease Foundation. A full-page coupon insert will appear March 27th in 35 million Sunday newspapers across the country. Finally, to drive online traffic to the PDF website, a special link from chockfullonuts.com will connect visitors to PDF information and encourage clicks for donations.
New York’s famous Chock full o’Nuts coffee brand has a longtime association with the Parkinson’s Disease Foundation. William Black, the originator of Chock full o’Nuts coffee, began the Parkinson’s Disease Foundation in 1957 when he learned that his lifelong friend and business associate had developed the disease. Today, William Black’s wife and well-known singer of the Chock heavenly coffee jingle, Page Morton Black, serves as PDF’s board chairman.
Robin Elliott said of the partnership, “The Parkinson’s Disease Foundation has been committed to finding the cause(s) of and a cure for Parkinson’s disease for over 54 years. We are certain that Mr. Black would be happy to know that the two organizations he founded are now partnering to push forward progress toward these goals and we thank Chock full o’Nuts for its support.”
About the Brand—Chock full o’Nuts. William Black opened his first nut shop on Broadway and 43rd Street in 1926, and six years later, his first coffee shop in 1932. The Great Depression caused Black to convert his chain of 18 nut shops into coffee shops which sold a good cup of coffee and a sandwich for a nickel. In 1953, Black began selling his own brand of coffee – named after his small coffee shops -- in local supermarkets; his “Chock full o’Nuts” brand coffee was an immediate success with New York grocery shoppers. The company’s radio and TV jingle, “Chock full o’Nuts is that heavenly coffee, better coffee a millionaire’s money can’t buy” are known, loved (and hummed) by heart by generations of New Yorkers. Visit us online at: http://www.chockfullonuts.com
About Massimo Zanetti Beverage USA
Massimo Zanetti Beverage USA is among the nation’s largest coffee roasters, with nationally recognized retail brands including Chock full o’Nuts®, Hills Bros.®, Segafredo Zanetti®, MJB®, and Chase & Sanborn®. With its headquarters and state-of-the art manufacturing facility located in southeastern Virginia, the company produces proprietary and private label coffee, tea and drink mix for customers in all retail and food service channels throughout North America and around the world. In addition, Massimo Zanetti Beverage USA franchises Chock full o’Nuts® Coffee Shops and Segafredo Zanetti Espresso® Cafés. http://www.mzb-usa.com
About the Parkinson’s Disease Foundation
The Parkinson’s Disease Foundation ® (PDF®) is a leading national presence in Parkinson’s disease research, education and public advocacy. PDF is working for the nearly one million people in the US who live with Parkinson’s by funding promising scientific research while supporting people living with Parkinson’s through educational programs and services. Since its founding in 1957, PDF has dedicated over $85 million to fund the work of leading scientists throughout the world and over $34 million to support national education and advocacy initiatives.
About Parkinson’s Disease
Parkinson’s disease (PD) is a progressive neurological disorder that affects nearly one million people in the US and seven to 10 million people worldwide. Although promising research is being conducted, there is currently no cure for Parkinson’s. For more information, visit the Parkinson’s Disease Foundation: http://www.pdf.org