LIFE+DOG and FIDO Friendly Magazines Announce the Great Food Giveaway

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Utilizing Social Media, LIFE+DOG and FIDO Friendly are Giving Away More Than 3,000 Pounds of Dog Food to Animals in Need and $5,000 Worth of Prizes to Lucky Readers

The Great Food Giveaway

“It is such a tough time for animal nonprofits and we wanted to be able to provide some relief, while drawing attention to the amazing rescue, adoption and animal advocate organizations in America” said Brett Chisholm, editor-in-chief of LIFE+DOG.

LIFE+DOG and FIDO Friendly Magazines are joining forces to help hungry animals in need throughout the nation by presenting the Great Food Giveaway! From March 15 through April 15, animal lovers across the country will have the opportunity to nominate shelters, rescue groups and animal-welfare organizations for the chance to win a ton of dog food to help them best provide for the animals they serve. In addition, there are great prizes available for everyone who nominates a group, $5000 worth of cool, one-of-a-kind pup-related products for hound, home and heart!

There are several ways to nominate an organization and there are two components of the contest. The first half of the contest is run through and as well as their pages on Facebook. All participants need to do is sign up for the mailing list with an e-mail address and then nominate a deserving animal-welfare group. That’s it. On April 15th, the group with the most nominations will instantly win 1,000 pounds of food. FIDO Friendly and LIFE+DOG will then randomly draw a name from the remaining nominations and the selected group will win 500 pounds of food, all generously donated by PetSmart®!

The second component of the contest runs through Twitter and is just as easy! To nominate a group, participants tweet the name of the group to nominate from your Twitter account! Fill in the blank to win: “@lifeanddog, I nominate ______ to win 800# of food #GFG!” Each week, LIFE+DOG will randomly draw a group from the nominees to win 200 pounds of dog food. At the end of the contest, the group with the most nominations tweeted will win 800 pounds of food! That’s a total of 1600 pounds of food donated by Fromm® Family Foods. Only two nominations per account, per day, will be validated: One per day from a nomination to @lifeanddog and one nomination to @fidofriendly. All retweets by other users will be counted. If a particpant retweet a friend’s nomination, it will also count. Only one original nomination, and not a retweet, will enter participants into the contest for prizes. Each person that nominates an animal-welfare organization will receive ONE entry into the prize drawing.

At the close of the contest on April 15, the winners for the valuable prizes will be drawn at random from all of the email addresses submitted throughout the month from the Facebook, website and Twitter components. The Great Food Giveaway would not be possible without the support of PetSmart, Bissell, Fromm Foods, Natural Pawz, BOWHAUS NYC, Moe’s Place, Nature’s Logic, Decadent Dig, Dynamic Accents, P.L.A.Y. (Pet Lifestyle and You), Rockin’ Doggie, Visible Changes, Critter Concepts, World by the Tail, SNAP2IT, Dermagic, Nupro and LIFE+DOG and FIDO Friendly Magazines.

“We are so excited to partner with our friends at FIDO Friendly Magazine to help change the lives of countless animals throughout the country,” said Brett Chisholm, editor-in-chief of LIFE+DOG Magazine. “It is such a tough time for animal nonprofits and we wanted to be able to provide some relief, while drawing attention to the amazing rescue, adoption and animal advocate organizations in America.”

“FIDO Friendly is equally excited to be able to help provide much-needed food to these amazing groups,” said Carol Bryant, social media and PR director for FIDO Friendly Magazine. “In addition, we are thrilled to be a part of this new and exciting way to motivate the public to make a difference for animals in need...all from the comfort of their own computers.”

The Great Food Giveaway begins March 15, 2011 and end April 15, 2011. To participate, visit, or access either through their Facebook and Twitter pages. Together everyone can make a difference and collectively show their love for Man’s Best Friend! For a complete list of rules and regulations as well as a complete list of prizes, visit

About the Great Food Giveaway Team:

LIFE+DOG is a lifestyle publication that caters to the dog lover and is debuting in Houston on February 14, 2011! LIFE+DOG brings together award-winning photography, compelling interviews, innovative content and pertinent information in a fresh new way. Whether  integrating their dog’s needs into home decor, searching for great pet-friendly destinations, or staying up to date on the latest national trends, LIFE+DOG guides our readers through “Modern Living with Man’s Best Friend.”

FIDO Friendly is the Travel & Lifestyle magazine for you and your dog. Now in it's 10th year, each bimonthly issue includes hotel and destination reviews along with health and wellness topics, dog training advice and the latest trends. FIDO Friendly can be found at Borders, Barnes & Noble, Hastings and Fido-friendly hotels nationwide. FIDO Friendly is the only magazine dedicated to the travel & lifestyle of man's best friend and the one magazine your dog will thank you for!

Fromm® Family Foods’ offers a complete gourmet product line of dry and canned foods as well as treats for dogs and cats made fresh daily from the highest quality products in the USA. The complete product line of gourmet pet foods includes Fromm Classics®, Gold Nutritionals® and Four-Star Nutritionals® and is available at independent retailers worldwide. For product information or to locate the nearest retailer, visit or call 1-262-242-2200.

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Ryan Rice - Director of PR
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