The new brand style reflects the pride in the brand's legacy and the strong focus on high-quality and reliable construction tools, compressors and pneumatic tools.
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Antwerp, Belgium (Vocus/PRWEB) 22 March 2011
The Good Design award is granted by the Chicago Athenaeum: Museum of Architecture and Design, and the European Center for Architecture Art Design and Urban Studies.
“The new brand style reflects the pride in the brand’s legacy and the strong focus on high-quality and reliable construction tools, compressors and pneumatic tools.” says Alex Liebert, Manager Industrial Design Competence Center of the Atlas Copco Group. “Moreover, it shows that Chicago Pneumatic is backed by a large, coordinated and global organization when introducing new, innovative products. We are proud to receive this prestigious Good Design Award for this achievement.”
The new, unifying Chicago Pneumatic design language was developed in 2009. In 2010 the implementation started and soon all products in the range will carry the new black and red design.
A design language is an overarching scheme or defined style that guides the design of products and helps to streamline, manage and direct product design efforts. Along with other activities, the objective with the new design is to build a strong global Chicago Pneumatic brand sold through distribution.
Established in 1950, the Good Design award is the oldest design award in the world. For 2010, the museum received a record number of entries from over 48 countries around the world, representing the most important and influential corporations in the design industry.
For more information, please contact:
Sofie Gielen, CP Industrial Compressors, +32 (0)3 401 98 41
Thomas Glasow, CP Tools, +49 (0) 201 77 717
Images can be downloaded from the Chicago Pneumatic photo archive on http://www.cp.com.
Since 1901 the Chicago Pneumatic name has represented high-performance tools and equipment designed for an extensive range of applications. Today, Chicago Pneumatic has a global reach, with local customer centers around the world. Chicago Pneumatic tools and air compressors are tailored to the needs of the industrial, vehicle service, and construction markets. Every day we develop and manufacture new products that are meant to meet your demands not only today, but tomorrow as well.
To learn more about our extensive range of tools, hydraulic attachments, industrial and portable compressors, accessories and workshop equipment, please visit http://www.cp.com.