Princeton, NJ (PRWEB) March 23, 2011
ALC MD announces the launch of a new data product developed for luxury consumer marketers to successfully sell high-end goods and services to doctors for both professional and personal use. Titled Physicians by Specialty at Home Address, the list helps marketers get past the office manager and inside a doctor’s front door where they make many of their important purchase decisions for the home and office.
“Doctors constitute a significant share of the affluent market in any economy," said Maryann Posten, Medical Market PRO of ALC MD. "They represent lucrative prospects for high end home, gift, and travel offers. Now upscale marketers can directly address these coveted top earners in the comfort of their own homes as well as at their offices.”
With the ALC MD Physicians by Specialty at Home Address file, marketers can reach doctors at both their office and home address through multiple touch points via direct mail, email and telemarketing campaigns.
According to StudentDoc.com, average incomes range from $204,000 for family practice doctors to $358,000 for urologists to $459,000 for orthopedic surgeons. Physicians in highly specialized fields can earn over $500,000. These income levels place them among America’s top 3% wage earners as reported by the U.S. Census Bureau.
Ms. Posten also recommends the file for specialty-related products for the doctors’ business practices as well as offers for their offices. “Many doctors also make business purchase decisions during their down time at home,” she adds. “ALC MD matches home address with their business address thereby making available all of the practice-related data present on this file.”
508,638 ALC MD Physicians by Specialty at Home Address @ $85/M
File is selectable by Area of Specialty, Type of Practice, Size of Practice, Insurance Accepted, and more.
More than 100 medical specialties are available such as:
- General Practitioner
- Plastic Surgeon
“These physicians play a big role in driving consumer spending with high levels of discretionary income,” adds Ms. Posten. “Marketers seeking to tap into a pocket of very high net worth consumers must test segments of this file. We provide multichannel campaign strategy consultation by factoring in such data points as age, gender, telephone numbers, geographic radius and more.”