When it comes to effective marketing techniques: Location matters, even online.
Chicago, IL (PRWEB) March 23, 2011
From the highlights of BlogHer’s 4th Annual Study of Women and Social Media, and Luth Research’s case study illustrating the marketing impact of integrating research and web behavior, to the insights from the first-of-its-kind study of LGBT consumers by New American Dimensions, research will play a critical role for brand marketers at the 7th annual M2W® - The Marketing to Women Conference, April 13 & 14, 2011 at the Chicago Cultural Center.
Elisa Camahort Page, Co-Founder of BlogHer, said, “In this year’s study we learned that the same woman can be receptive or dismissive, eager to share or holding her cards close to the vest... depending on how and where you reach her. When it comes to effective marketing techniques: Location matters, even online.”
Further illustrating that point, Candice Hinds, Vice President at Luth Research, will present the case of a software company that learns surprising insights about their ad campaign by integrating digital behavioral data. According to Hinds, “With the integrated insights, the software company was able to pinpoint exactly which ad to use for women, and on which website.”
“We’ll help brands better understand and gain a greater, more loyal share of the lucrative Lesbian women's market,” according to David Morse, President of New American Dimensions. Morse, accompanied by Chris Lehtonen, President of the Asterix Group, will present market research data on Lesbian consumers from the study "Real World Lesbians and Gays," a first-of -its-kind segmentation study of the LGBT market.
Morse, Lehtonen, Hinds and Page will be joined by over 30 other speakers, notably Nan Forte, EVP, Consumer Services, WebMD; Bridget Brennan, CEO, Female Factor and author of Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers and Wall Street Journal Columnist Jeffery Zaslow, author of The Girls From Ames.
“M2W® is annually attended by Fortune 1000 senior brand marketing executives,” according to Nan McCann, M2W® producer. “Registration has included companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, Ampersand AD, L’Oreal, Kodak, ConAgra and Whirlpool. They attend because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”
M2W® is presented by Associate Sponsors: AOL, BlogHer, Ketchum, PMP, New American Dimensions, Vibrant Nation, General Growth Properties, WE tv, Ask Patty, AutoTex Pink, Wedding Central, Passchal, BzzAgent, WebMD and SheSpeaks; Workshop Sponsors: Marketing Drive, Luth Research, Euro RSCG Chicago and The Kaleidoscope Group; Showcase Sponsors: Carolina Pad, Smudge, Inc., Redbean Society, Varsity, WNBA, NBA, Women On Course, MassMutual Financial Group, Barbie, Meredith Print Advantage and Trek Women. Video Content Resource: Snippies. Media Sponsor: Today’s Chicago Woman.