expressor software Announces Thought Leadership Webinar on "Emergence of Data Centric Productivity Solutions for SMBs"

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Join BU Professor Richard Swanborg and expressor CEO Bob Potter for this upcoming webinar on March 30, 2pm ET.

expressor's unified data integration platform makes it possible to overcome the cross-departmental data silos and redundancies found in many businesses today.

Bob Potter, CEO, expressor

expressor software announced today that Professor Richard W. Swanborg, Jr. and expressor CEO Bob Potter will discuss the technical and organizational challenges small-to-medium size businesses (SMBs) face in consolidating their data infrastructures, as they begin adopting new standards and technologies such as XML, Web Services, and SaaS solutions.

Mr. Potter and Professor Swanborg will also highlight why inadequate solutions can inhibit a company’s ability to evolve and scale their business, and how a unified data integration platform like that offered by expressor software facilitates the management of cross-departmental data silos and redundancies.

Richard W. Swanborg, Jr., is a Professor at Boston University's School of Management. He is also the founder of ICEX, Inc. and serves as its President and CEO. With more than 30 years of business experience as a manager, consultant, researcher, professor, and entrepreneur, he is uniquely qualified to discuss the data issues facing businesses today.

Bob Potter is Co-Founder and CEO of expressor Software. He is a highly accomplished industry veteran in the enterprise software industry serving in senior leadership roles at organizations ranging from venture-backed startups to large public companies. Potter has been successful over the years delivering innovative and affordable solutions to solve data centric business problems.

You can register for this upcoming webinar on March 30, 2011, 2pm ET at

About expressor software

expressor software knows data integration -- and we know today’s most capable data integration tools are too complex and too expensive. Our vision is to provide enterprise-class data integration software that is cost-effective, fast and easy to use.

expressor’s game-changing usability enables you to use less technical, lower-cost development resources. Our unique, active metadata foundation simplifies data mapping and transformation to reduce your time-to-value. And our dramatically lower cost makes it easy to justify replacing your brittle and expensive hand-coded implementations or underperforming in-house ETL tools. Version 3 of expressor is a comprehensive design, development and deployment platform that is tailored to support the full range of data integration applications, from tactical data migrations to the largest enterprise data warehouses and strategic, predictive analytics.

To learn more about what makes expressor the leader in affordable, enterprise-class data integration, visit or download the free expressor Studio at


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Jessica Moreira