Telcel Launches Mobile Application Store Powered by Appia

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Store Offers Free and Paid Mobile Apps to Over 64 Million Subscribers

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“Appia’s solution allowed us to get to market quickly with a branded app marketplace, and enables our customers to add rich personalization to their Android, Blackberry, Symbian and Java phones," said Marco Quatorze, VAS Director of Telcel.

Telcel, the largest mobile operator in Mexico, today announces the availability of the Telcel Mobile Application Store, Ideas APPSTORE, powered by Appia. The store provides Telcel subscribers with a wide variety of mobile content and applications across major mobile operating systems including Android, Blackberry, Symbian and Java. The store includes both paid and free applications such as social media, news, weather and sports apps in both Spanish and English.

“Telcel’s Ideas APPSTORE gives Telcel’s 64 million subscribers access to thousands of mobile applications,” said Marco Quatorze, VAS Director of Telcel. “Appia’s solution allowed us to get to market quickly with a branded app marketplace, and enables our customers to add rich personalization to their Android, Blackberry, Symbian and Java phones.”

Appia’s open app marketplace solution provides all of the content for Telcel’s mobile application storefront, as well as the platform for storefront merchandising and commerce. The end-to-end app store was launched in less than 60 days, and is integrated with Telcel´s billing and customer care systems to provide a seamless experience for Telcel subscribers. The storefront is optimized to match applications to each subscriber’s device, offering thousands of applications across all major mobile operating systems.

“Appia is excited to partner with Telcel to bring an Application Store with a great collection of mobile applications to the entire Telcel subscriber base,” said Jud Bowman, CEO of Appia. “Telcel is the leader in mobile data services in Mexico, and the rich selection of content and applications that Telcel is offering their customers through the Appia-powered store will continue to set them apart in the marketplace.”

App developers interested in distributing their applications through the Telcel Ideas APPSTORE, and Appia’s other distribution channels should visit the Appia Developer Program at

About Appia
Appia is the world's largest open app marketplace and white label storefront platform, supporting all operating systems and handsets. Ranked #15 on the Wall Street Journal’s 2011 list of Top 50 Venture-backed companies, Appia powers app storefronts for more than 40 partners reaching more than 200 million mobile subscribers in 200 countries and counting. Customers include four of the world's top five handset manufacturers, three of the top four mobile operators in the US, and three of the top ten mobile operators globally. Partners include Opera Samsung, T-Mobile, AT&T, and Verizon Wireless.

The Appia Developer Program provides partners with a ready to launch catalog of over 140,000 paid and free apps from more than 30,000 global application developers.

Appia is headquartered in Durham, NC with offices in Dallas, TX, and Munich, Germany. For more information, please visit or follow @Appia.

About Telcel
Telcel (Radiomóvil Dipsa) is the leading wireless services provider in Mexico with more than 64.1 million clients and 70% of the Mexican wireless market. In operation since 1989, the company offers a wide array of voice and data services in GSM/GPRS/EDGE y UMTS / HSPA network in Mexico.

Telcel is a subsidiary of America Móvil, S.A.B. de C.V. [BMV: AMX], [NYSE: AMX] [NASDAQ: AMOV] [LATIBEX: XAMXL], the leading provider of wireless services in Latin America. As of December 31th, 2010, it had over 255 million wireless subscribers.

Company and product names referenced are trademarks or registered trademarks of their respective owners.

Eric Gonzalez
VSC PR for Appia

Araceli Ruiz
PR Telcel
(+52) 55 2581-3947

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