Los Angeles, CA (PRWEB) March 24, 2011
Donate My Card™, an emerging technology company with a unique online solution for delivering a new donation stream for consumers and charitable organizations, is pleased to announce that The ALS Association, leading the way in the fight against Lou Gehrig’s Disease, has become a participating partner charity.
There is an estimated 5 to 10 billion dollars that end up unused on the $100+ billion of gift and prepaid debit cards sold each year in the U.S., according to industry studies. Donate My Card allows holders of these cards to donate those small, remaining balances to a partner charity of their choice. Through Donate My Card’s website (http://donatemycard.com), and patent-pending technology, holders of gift cards, rebate cards and pre-paid debit cards, for the first time, can easily, safely and securely donate those balances without spending additional dollars. Partner charities, like The ALS Association, are provided a new opportunity to raise funds, increase awareness of their missions and grow their donor bases. Donate My Card currently accepts any "open-loop" cards, those issued by VISA®, MasterCard®, Discover®, and American Express® and anticipates being able to accept “closed-loop” retail gift cards later this year.
The ALS Association, established in 1985, is the only non-profit organization fighting Lou Gehrig’s Disease on every front. By leading the way in global research, providing assistance for people with ALS through a nationwide network of chapters, coordinating multidisciplinary care through certified clinical care centers, and fostering government partnerships, The Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure. As the preeminent ALS organization, The ALS Association leads the way in research, patient and community services, public education, and advocacy — giving help and hope to those facing the disease. The Association’s nationwide network of chapters provides comprehensive patient services and support to the ALS community.
“We are excited to be working with Donate My Card and their innovative new donation platform,” explained Gordon Lavigne, Chief Development and Communications Office for the ALS Association. “We view this as an innovative way for people to show their support and contribute to the mission of The ALS Association.”
Lawrence Bracco, CEO and co-founder of Donate My Card, said, “We are honored to have The ALS Association as one of our early participating charities. The work that they do is legendary, and we are thankful to be able to provide them with a way to generate additional contributions and potential new donors at no additional cost to them.”
Donate My Card’s mission is to turn the small unused balances on prepaid gift and debit cards into resources for great causes. Donate My Card is a privately held company and is headquartered in Los Angeles, California.
If you’d like more information or would like to schedule an interview with Lawrence Bracco, please call Sandra Miller at (424) 233-0230 x106 or email her at smiller(at)donatemycard(dot)com.