Results Bring Raves to Direct Marketer From Scrutinizers of the Industry

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SeQuel Response relies on smarts and swiftness to deliver profitable results that top its clients’ expectations

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"We have developed a testing methodology and test marketing research that is proven" -- Jay Carroll

A nimble, comprehensive and crafty direct-marketing company is gaining steam in the most competitive of environments, poised to deliver unprecedented results to its growing list of clients.

SeQuel Response, LLC, is hearing applause from industry watchers for its performance at a time when direct marketing has more ways -- mail, telephone and e-mail, to name a few -- to reach audiences than ever before.

The full-service company is coming fresh off a beyond-its-client’s-expectations campaign on behalf of highly respected WPS Health Insurance and the local nonprofit’s introduction statewide of Bridge65, medical coverage for retirees still too young for Medicare.

“We saw direct mail as the best way to reach this specific age group,” said Chris Hofmann, director of marketing for WPS. “SeQuel’s approach succeeded in filling the funnel by advertising to the mailbox.”

The 175,000-piece direct mail campaign – made up of five packages that took different approaches – also had Direct Marketing News touting the results in an article headlined: WPS Health test campaign leads to profits.

Typically, breaking the mailings into that many approaches might yield one or two profit-makers. In this case, WPS Health Insurance went 5 for 5.

“We have developed a testing methodology and test marketing research that is proven and shows we clearly understand the market,” said Jay Carroll, SeQuel’s chief marketing officer. “You have 8 or 9 seconds to get someone’s attention with a direct mail package. We have skilled writers, strategists, and designers who understand ultimately what delivers in the mailbox.”
SeQuel Response is one of few full-service agencies that offers everything: strategy building, creative design, copywriting, database marketing, sophisticated testing methodologies and modeling/analytics.

“It’s all under one roof, and we move at a quick clip,” Carroll said. “We take most of the burden off of our clients because we build the data and concepts – then we analyze the numbers on the back end. All they have to do is sign the proof.”

Its core clients/segments include, but are not limited to: insurance, banking, nonprofits, telecommunications, credit restoration and retail.

“We walk them through our process – with detailed research and a variety of strategies & rationale – before we build anything,” Carroll added. “We do our homework.”

About SeQuel Response:
We are a full-service, performance-based direct marketing firm that effectively combines creative intelligence and efficient execution to help clients achieve their next level of performance and profitability. SeQuel relies on informed strategies, sophisticated database marketing, and a data-driven testing methodology for its clients needs. For more information, visit http://www.sequelresponse.com or call 1-952-564-6930.

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Robb Leer

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