“While at Symantec, I personally experienced how Zuberance delivers measurable results from social media,” said Hintz.
San Carlos, Calif. (Vocus/PRWEB) March 24, 2011
Zuberance, the leading brand advocacy company, announced today that Erin Hintz, former Vice President of Worldwide Consumer Marketing for Symantec, has joined the Zuberance Advisory Board.
As head of Symantec consumer marketing, Hintz led a 180-person global team responsible for Norton brand management, social media, e-commerce marketing, web marketing, product marketing, research, PR, advertising, and channel marketing for the $2 billion consumer products business.
Hintz managed Symantec’s Norton consumer brand for a decade, building it into a highly successful consumer brand and one of the most recognized high tech brands in the world. She established the Zuberance-powered Norton Advocate program, which earned the prestigious Forrester Groundswell Award in 2009 as the Best Social Marketing Application in the Energizing B2C category.
“We are thrilled to have Erin Hintz join our advisory board,” said Rob Fuggetta, Zuberance Founder & CEO. “Erin has a deep understanding of the challenges facing marketers and the value of energizing Brand Advocates to drive positive Word of Mouth and sales,” said Fuggetta.
“While at Symantec, I personally experienced how Zuberance delivers measurable results from social media,” said Hintz. “I am delighted to be joining the advisory board of a company with a unique social media marketing value proposition and a very bright future,” she added.
Zuberance is the leading brand advocacy company. The award-winning Zuberance Advocate Platform makes it easy for marketers to systematically identify and energize Brand Advocates at scale, plus track advocacy results in real-time. Zuberance customers include leading consumer and business brands worldwide. Zuberance’s investors include Canaan Partners, Emergence Capital Partners, and Correlation Ventures. Headquartered in San Carlos, CA., Zuberance is a member of the Word of Mouth Marketing Association (WOMMA). For more information, visit http://www.zuberance.com or call 866.967.9746. Follow Zuberance on Twitter at http://www.twitter.com/zuberance, or visit us on Facebook at http://www.facebook.com/zuberance.