Busca Corp and Heyzap Announce Symbiotic Partnership Designed To Provide New Content To Growing User Base

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Today Busca Corp and Heyzap announced that a symbiotic revenue share deal designed to provide new entertainment options and increase user base. The partnership, which is live today, will incorporate Heyzap’s social, causal and massively-multiplayer online games monetization and distribution platform with Busca Corp.’s video and photo sharing property MetaTube which has an active monthly user base of more than 2 million English and Spanish-speakers worldwide.

Our partnership with Heyzap is a winning deal for everyone, most of all Spanish-speaking users. The partnership offers a diverse array of entertainment options and will increase traffic, user retention and visitor monetization via microtransactions.

Today Busca Corp and Heyzap announced that a symbiotic revenue share deal designed to provide new entertainment options and increase user base. The partnership, which is live today, will incorporate Heyzap’s social, causal and massively-multiplayer online games monetization and distribution platform with Busca Corp.’s video and photo sharing property MetaTube which has an active monthly user base of more than 2 million English and Spanish-speakers worldwide.

“Our partnership with Heyzap is a winning deal for everyone, most of all Spanish-speaking users. The partnership provides MetaTube with a wider and more diverse array of entertainment options for users and will increase traffic, user retention and visitor monetization via microtransactions. Heyzap grows their user base and receives direct access to one of the largest online entertainment destinations in the Spanish-speaking world,” said president of Busca Corp, Ramon Toledo.

Busca Corp., the leading digital entertainment network for Mexico, Latin America and the U.S. Hispanic markets reaching more than 15 million page views, is home to several of the most influential Spanish-speaking entertainment properties including LevelUp, the leading online video game news and social media outlet. Prominently featured on Busca Corp.’s MetaTube will be a “games” section providing fans with addicting social, causal and massively-multiplayer games in both English and Spanish.

"This is true definition of a symbiotic partnership. We expect a rapid growth in user base. Our belief stems from MetaTube’s shared philosophies that companies must continue to push for market expansion, implement the right tools such as social games and resolutely collaborate with the right partners to generate user base growth,” said Andrew McCalister, business development at Heyzap.

Leveraging Heyzap’s engaging social and causal games, widgets, APIs and RSS feeds, MetaTube will have the necessary tools to expand traffic, increase user retention and engagement, while providing an additional revenue stream from in-game microtransactions. Heyzap, the largest distribution network for social games reaching more than 400,000 websites and 10 million users, will gain access to the largest Spanish-speaking online population, increase their user base and share in in-game revenues generated by MetaTube’s in-game microtransactions.

For more information on Busca Corp., please visit: http://buscacorp.com/. For more information on MetaTube, please visit: http://www.metatube.com/. For more information about Heyzap, please visit: http://heyzap.com/.

About Busca Corp.
Busca Corp. is the leading and one of a kind Spanish-speaking entertainment media and service provider. Headquartered in La Jolla, California, with branches in Tijuana, Baja California, Mexico City Silicon Valley and Santiago, Chile, focused on the videogame and entertainment enthusiast markets. User can experience in-depth access to a wide array of resources that promote social interaction, information distribution, and overall consumer gratification with such applications as blogs, product reviews, preview, news, event coverage, and video.

About Heyzap Network
Heyzap (http://www.heyzap.com)enables game developers to distribute their social games outside of social networking sites and onto the wider web while not only retaining the game's social functions and features, but also connecting the user's many social graphs. Heyzap facilitates websites and blogs in adding the most engaging social and casual games to their websites. Via Heyzap's various widgets, APIs, and RSS feeds, websites gain access to games that increase traffic, user retention, and engagement, while also providing them with an additional revenue stream from in-game microtransactions.

Media Contacts:
Jim Redner, The Redner Group for Busca Corp.
Email: jimredner(at)therednergroup(dot)com
Phone: 323.217.4314

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