New EastVirtual Event Workshop an Association Professional’s “Virtual Events 101”

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One-day, face-to-face workshop to provide the know-how needed to develop an implementation strategy

In a single day, workshop participants will go from “zero to 60” MPH in virtual event know-how, completing the face-to-face workshop ready to proceed with implementation.

Virtual events are fast becoming a critical communication channel for associations. But to succeed, they require a strategic approach that integrates marketing, sales, education, membership, customer service and IT.

The EastVirtual Event Workshop, May 18 in Washington, DC, will offer the game plan for that approach.

The one-day, face-to-face educational seminar will help association professionals go from little or no virtual event knowledge to understanding the first steps for building a 30-day implementation strategy.

A short-course in “Virtual Events 101,” the EastVirtual Event Workshop will deliver the basics on what every association need to know about virtual events—plus the information needed to build a solid implementation plan.

The EastVirtual Event Workshop will help an association professional move rapidly from a “10,000-foot” view of virtual events to a “500-foot” one; grasp the issues surrounding the different business models; understand the latest technologies; get a grip on budget and staffing needs; plan an exhibit and sponsorship sales strategy; devise a plan to engage attendees and deliver effective—and profitable—programming; and master the fundamentals of pre-event planning and post-event assessment, including ROI calculations.

In a single day, workshop participants will go from “zero to 60” MPH in virtual event know-how, completing the face-to-face workshop ready to proceed with implementation. They will receive 100% actionable content, free of vendor bias and self-promotion, and learn the key factors to making a virtual event a success.

Workshop participants will also learn how to build a budget and revenue and expense model that fits internal resources; how to chose content that will attract an audience; how to adopt a marketing model and integrate it with other marketing channels; how to optimize organizational effectiveness by identifying the skills and resources that must be developed or outsourced; and how to analyze the latest technologies and platforms available to host virtual events.
The EastVirtual Event Workshop’s faculty will bring together the nation’s most knowledgeable and influential virtual event talent—association professionals and technologists on the leading edge of virtual event strategy and implementation.

Workshop topics will include “Key Factors in Making Your Virtual Event a Success: Creating a Digital Engagement Strategy;” The Virtual Event Marketing Model and Integration with Other Marketing Channels;” “Building the Right Virtual Event Content;” “Being Organizationally Effective with Your Plan;” and “Next Steps.”

The EastVirtual Event Workshop is ideal for association managers, event marketing and sales managers, online marketing managers, community managers, content managers, meeting and event planners, Web and IT services professionals, and learning and training managers.

The one-day workshop will take place at the ASAE Conference Center, 1575 I Street, NW, Washington, DC.

Participants can register at

The registration fee on or before April 18 is $199; after April 18 and until May 17, $299; and on site, $399.

Registrants may cancel for any reason on or before May 11 and receive a full refund of the registration fee, less a $50 processing fee. After May 11, no refunds will be made for cancellations for any reason. Registrants may choose to send a substitute at any time.

About EastVirtual Event Workshop
EastVirtual Event Workshop is the brainchild of two marketers, Warwick Davies and Bob James. Warwick is the principal of The Event Mechanic!, a consulting company that helps organizers realize greater revenue and profit by fixing “broken” events and launching new ones. His clients include organizers in the information technology, healthcare, biotechnology, construction, design engineering and executive event markets. Previously, Warwick was responsible for such internationally recognizable event brands as Macworld Conference and Expo, LinuxWorld Conference and Expo, and the Customer Relationship Management Conference and Exposition. Bob is president of The Mighty Copywriter, a marketing consultancy. He has more than three decades’ experience helping to brand some of the nation’s largest live events, including International CES, NPE, International Builder’s Show, Annual National RV Trade Show, PRINT, Pack Expo, InfoComm International, IAAPA Attractions Expo, AAPEX Automotive Aftermarket Products Expo, PGA Merchandise Show, SIA SnowSports Trade Show and International CTIA Wireless. More information about the EastVirtual Event Workshop is available at

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