FirstGiving Sponsors Annual US Twestival Local Fundraising Event

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Over 30 US cities utilize FirstGiving to power the fundraising of the biggest global charity event ever organized through social media

FirstGiving powers online fundraising for Twestival Local

FirstGiving powers online fundraising for Twestival Local

"I knew FirstGiving should be part of [Twestival] because this is where our community lives, connects, and raises money for causes they deeply believe in – online," Debra Askanase, FirstGiving Community Engagement Manager

FirstGiving, the proven leader in providing online peer-to-peer fundraising tools, today announced that it is the US fundraising sponsor of the annual Twestival Local event on March 24, 2011. Since it was in 2008, Twestival has become the biggest global charity event organized through social media. 34 US cities are raising money online using FirstGiving’s fundraising software.

Originally launched in London, Twestival has grown to encompass over 200 cities and it has raised over $1.2 million. Twestival is entirely volunteer run and is supported by thousands of Twitter users who virally spread the message of the event. This year each participating city is raising money for a local charity that they independently selected with input from their community. The US cities participating each have a unique FirstGiving page dedicated to fundraising.

Twestival Founder, Amanda Rose, commented, “It was really important for me to integrate fundraising pages into our Twestival campaign this year because there is a huge opportunity to leverage our global voice to inspire others who might not be able to attend the events to give. Real-time donations are a powerful motivator for donors and FirstGiving understand the impact social media can have."

Debra Askanase, Community Engagement Manager and Digital Strategist for FirstGiving, noted, "Twestival exemplifies local giving and the potential of social media: to expand the world of giving by using social media to bring together a community and leverage that community's goodwill for fundraising. I knew FirstGiving should be part of it because this is where our community lives, connects, and raises money for causes they deeply believe in - online."

While several cities in Japan were due to participate in the 2011 Twestival, they have withdrawn due to the earthquake and tsunami that rocked the country on March 11, 2011. In response to the disaster, Twestival Local has created a dedicated channel of fundraising for Save the Children’s Japan initiative.

Learn more about Twestival Local at http://www.twestival.com. To contribute to the Twestival Local fundraising efforts, visit http://www.firstgiving.com/twestival.

About FirstGiving
FirstGiving empowers passionate individuals to raise money online for thousands of causes and helps 501c3 nonprofit organizations plan, execute, and measure successful online fundraising campaigns. FirstGiving is a proven provider of powerful, yet easy-to-use tools for charity fundraising events and grassroots fundraising campaigns and securely processes online donations. Fundraising ideas and fundraising tips abound on FirstGiving, and our personal fundraising pages are easier to use than any other fundraising software product. For more information, visit http://www.firstgiving.com.

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Courtney Scott-Howard

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